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dc.contributor.authorWang, Ting
dc.contributor.authorChittipa Ngamkroeckjoti
dc.date.accessioned2019-02-28T02:58:34Z
dc.date.available2019-02-28T02:58:34Z
dc.date.issued2018
dc.identifier.citationProceedings of the 8th National and International Conference on Humanities and Social Sciences 29-30 November 2018, Prince of Songkla University, Phuket Campus, Phuket, Thailand, 69-76en_US
dc.identifier.urihttp://repository.au.edu/handle/6623004553/21862
dc.description.abstractThis study examines the factors affecting reuse intention of the car service company, Didi in China. This study uses exploratory and explanatory mixed method sequential designed by Creswell (2011). There are two rounds of interview in order to confirm independent variables prior to quantitative methodology. As a result, this study distributes 201 sets of questionnaires via Wenjuanxing (online survey) from September to October 2018. Multiple Linear Regression (MLR) has applied through Statistical Analysis System (SAS) license number 12400609. The study found that perceived quality and rebuild the trust will have an impact on the reuse intention. Particularly, rebuilding the trust plays the most important role in reuse intention. However, except all variables, the analysis of data shows that the passengers still strongly rely on Didi’s services. Target sample focus only on Chinese in Jiangsu province, China. The findings are limited to financial concerned and time of research operation. Accordingly, Didi should seriously considered that rebuild the trust is crucial for reuse intention.en_US
dc.format.extent8 pagesen_US
dc.format.mimetypeapplication/pdfen_US
dc.language.isoengen_US
dc.subjectPerceived qualityen_US
dc.subjectPerceived benevolenceen_US
dc.subjectRebuild the trusten_US
dc.subjectReuse intentionen_US
dc.subjectDidien_US
dc.titleDeterminant factors that affected reuse intention: a case study of Didi Chuxing Technology Company, Limiteden_US
dc.typeTexten_US
mods.genreProceeding Paperen_US


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    ผลงานวิจัยที่นำเสนอในที่ประชุมวิชาการ

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