Now showing items 1-7 of 7

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    Business and leisure tourists' perception on selected attributes of Luxury Hotels in Bangkok : a comparative study 

    Kukreja, Shveta; Batra, Adars, jt. auth. (Assumption University, 2005)

    The Travel and Tourism Industry in Bangkok is growing at a steady pace which holds the Hospitality Business in a strong position. In order to understand the customers 'purchase behavior in the hospitality industry, specifically Luxury hotels, it is necessary to know the perception of tourists ' regarding several attributes of luxury hotels that create value. Different guests see value in a different light depending on their purpose of travel. The main purpose of this study was to determine the difference in the ...
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    A comparative study of Bangkok subway's expected and preceived service quality : a comparison between Thai and non-Thai customers 

    Heiniger, Daniel; Sirion Chaipoopirutana, jt. auth. (Assumption University, 2005)

    This study examined Bangkok Subways expected and perceived service quality between Thai and non-Thai customers from either a European or North American country. Five dimensions of service quality including tangibles, reliability, responsiveness, assurance, and empathy as well as the demographic characteristics were analyzed. Data were collected from 396 respondents in 9 train stations. The analyses found that overall expectation is higher than perception at a similar level for Thai and non-Thai respondents. The ...
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    Perception of effective teaching characteristics : a case study of MBA program students of Assumption University, Thailand 

    Potjanee Muangsillapasart; Patricia Arttachariy, jt. auth. (Assumption University, 2005)

    This study determined students' perceptions of effective teaching characteristics which promote learning in the Master of Business Administration (MBA) program, and identified personal factors influencing their perceptions of effective teaching. The researcher selected seven personal factors (gender, age, nationality, program-time of study, academic trimester, grade point average (GPA) , and work experience) to study the differences in their perceptions of Five Key Behaviors contributing to effective teaching ...
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    Dow Jones commponents and economic indicators : a factor analysis approach 

    Kaveepong Lertwachara; Pattana Booncho, jt. auth. (Assumption University, 2005)

    This paper explores the relationships between economic indicators and movements in the Dow components returns. There have been numerous attempts to identify these relationships: the Arbitrage Pricing Theory (APT), one of these approaches, contributes directly to the mult(factor model. The theory, introduced by Ross in 19 7 6, has been a valuable approach to analyzing security returns because the APT allows analysts to study the effects of multiple influential factors . Factor analysis is then used to analyze these ...
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    An exploratory study on students' academic engagement activities 

    Nucharee Supatn (Assumption University, 2005)

    Since student engagement in academic activities is generally considered a qualified predictor of learning and personal development, this exploratory research study was conducted to find a tool to objectively measure students' academic engagement activities. The main constructs of the tool named the "Student academic report questionnaire, " were firstly replicated frqm the well-known "National Survey of Student Engagement " (NSSE) developed by Indiana University Center for Postsecondary Research and Planning, but the ...
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    Emotional intelligence for employees' motivation 

    Krisda Tanchaisak (Assumption University, 2005)

    This article adopts a system approach to analyze the Porter-Lawler model. This model synthe- sizes two important motivational models: the expectancy and the equity models. The expectancy model describes the influence of worker's expectation about the jobs and the rewards gained via the motiva- tion process. The equity model describes workers I comparison of rewards and effort ratios with others. The Porter-Lawler model suggests workers are motivated if they believe their effort will result in re- wards they deem important and ...
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    Money management in University students 

    Malinee Ronapat (Assumption University, 2005)

    This paper investigates the sources of allowance, spending and saving behavior of students. The results show that the majority of the Thai youngsters are dependent, extravagant, having high expenses with little or no savings. The researcher suggests that money management and saving culture should be developed in order to create self and social responsibility among students.