A study of factors influencing repurchase intention towards a well-known fashion brand in Yangon, Myanmar
by Pyi, Lynn
Title: | A study of factors influencing repurchase intention towards a well-known fashion brand in Yangon, Myanmar |
Author(s): | Pyi, Lynn |
Degree name: | Master of Business Administration |
Degree level: | Masters |
Degree discipline: | Marketing |
Degree department: | Graduate School of Business |
Degree grantor: | Assumption University |
Issued date: | 2018 |
Publisher: | Bangkok : Assumption University |
Description: |
Thesis (M.B.A.)--Assumption University, 2018. |
Keyword(s): | MK fashion brand
Fashion brand in Myanmar Fashion industry in Myanmar Clothing industry in Myanmar MK group of company |
Resource type: | Thesis |
Extent: | 140 pages |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. |
Rights holder(s): | Assumption University |
URI: | http://repository.au.edu/handle/6623004553/22127 |
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| View AU-Thesis-Fulltext-22127.pdf ( 7,409.54 KB ) |
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