Browsing AU GSB: Vol. 12, No. 1 (June 2019) by Issue Date
Now showing items 1-3 of 3
Importance of networking behaviors and network resources to achieve sustainable competitive advantage of SMEs in Myanmar (Yangon) (Bangkok : Assumption University, 2019)
In the highly competitive environment, the sustainability of SMEs is one of the most important factors to the development of country economy .Therefore, SMEs are now finding the ways to survive and achieve sustainable competitive advantage by exploiting resources and network according to the resource-based view theory (RBV). In the resource acquiring process, networking is the main channel for the firms which require resources from external environment and networking behaviors of top management influence the organization networking ...
An empirical study of factors influencing on workers' purchase intention towards organic diet capsule in Bangkok, Thailand (Bangkok : Assumption University, 2019)
Thailand is one of the biggest health supplement markets in Southeast Asia, and the trend for organic products is popular. Therefore, the main objective for this study was to understand and to find out the factors influencing of purchase intention towards Organic Diet Capsule in Bangkok, Thailand. The factors that were studied were health consciousness, green brand positioning, green brand knowledge, attitude toward purchasing green apparel products, subjective norms, and external perceived behavioral control. The survey method is applied, ...
(Bangkok : Assumption University, 2019)
The research aims to study the factor affecting on purchase intention of white kidney bean product. In healthy market, the people are more concern about health food. The trend towards purchasing healthy products is growing among people. However, the white kidney bean is containing high nutrition, but it is not well known among Thai peoples. The white kidney bean is not popular in Thailand because almost the white kidney bean in Thailand are import from other country and hardly to find white kidney bean products in the market. So, there seems ...