• English
    • ไทย
  • ไทย 
    • English
    • ไทย
  • เข้าสู่ระบบ
ดูรายการข้อมูล 
  •   หน้าแรกของ AU-IR
  • 2 Faculties
  • 2.11 Graduate School of Business
  • Journal Articles
  • AU-GSB e-Journal
  • AU GSB: Vol. 12, No. 1 (June 2019)
  • ดูรายการข้อมูล
  •   หน้าแรกของ AU-IR
  • 2 Faculties
  • 2.11 Graduate School of Business
  • Journal Articles
  • AU-GSB e-Journal
  • AU GSB: Vol. 12, No. 1 (June 2019)
  • ดูรายการข้อมูล
JavaScript is disabled for your browser. Some features of this site may not work without it.

เรียกดูข้อมูล

ข้อมูลทั้งหมดของ AU-IRชุมชน & กลุ่มข้อมูลวันที่เผยแพร่ผู้แต่งชื่อเรื่องหัวเรื่องประเภททรัพยากรกลุ่มข้อมูลนี้วันที่เผยแพร่ผู้แต่งชื่อเรื่องหัวเรื่องประเภททรัพยากร

บัญชีของฉัน

เข้าสู่ระบบลงทะเบียน

Importance of networking behaviors and network resources to achieve sustainable competitive advantage of SMEs in Myanmar (Yangon)

by Aye, Yin Thu; Theingi, Hla

ชื่อเรื่อง:

Importance of networking behaviors and network resources to achieve sustainable competitive advantage of SMEs in Myanmar (Yangon)

ผู้แต่ง:

Aye, Yin Thu
Theingi, Hla

วันที่เผยแพร่:

2019

หน่วยงานที่เผยแพร่:

Bangkok : Assumption University

ข้อมูลอ้างอิง:

AU-GSB e-JOURNAL 12, 1 (June 2019), 52-70

บทคัดย่อ/เนื้อเรื่องย่อ:

In the highly competitive environment, the sustainability of SMEs is one of the most important factors to the development of country economy .Therefore, SMEs are now finding the ways to survive and achieve sustainable competitive advantage by exploiting resources and network according to the resource-based view theory (RBV). In the resource acquiring process, networking is the main channel for the firms which require resources from external environment and networking behaviors of top management influence the organization networking effectiveness. In this research, the relationship between owner-managers’ networking behaviors and network resources, and network resources and sustainable competitive advantage of SMEs in Myanmar (Yangon) are examined. Differences among the types of SMEs (manufacturing, trade and service) to acquire network resources and achieve sustainable competitive advantage are also observed. Purpose: The main purpose of this paper is to identify the importance of networking behaviors of owner-managers and network resources in attaining sustainable competitive advantage of SMEs in Myanmar. Design and Methodology: This study applied multiple regression, simple linear regression and One-way ANOVA to analyze the data of 310 SMEs in Yangon. By using judgmental sampling, quota sampling and convenient sampling from manufacturing, trading and service sectors are surveyed. Findings: According to the direct relationship between networking behaviors (proactiveness, commitment, strategy and openness) and network resources, it is found that three of four hypotheses are significant at 0.95 confident intervals with R square of 0.65. For the direct relation of network resources to sustainable competitive advantage, it is significantly related with the p value less than 0.5 and R square of 0.1. Research Limitation / Implications: Not all SMEs are registered and only 55% of SMEs are registered in the data base of the study. Thus the outcome might not be generalizable enough for all SMEs in Yangon. Practical Implications: SME owner-managers can realize effective networking behaviors, networking channel to acquire resources and sustain their competitive advantage by exploiting these network resources. Moreover, SMEs can overcome resource-deficit nature by networking and maintain employment rate and create jobs by achieving sustainable competitive advantage. Originality / Value: The paper provides the importance of networking, network channels and resources in attaining sustainable competitive advantage of SMEs.

หัวเรื่องมาตรฐาน:

AU-GSB e-Journal
AU-GSB e-Journal -- 2019

คำสำคัญ:

Networking behaviors
Network resources
Sustainable competitive advantage
SMEs

ประเภททรัพยากร:

Journal Article

ความยาว:

19 pages

ชนิดของสื่อ:

Text

รูปแบบแฟ้มข้อมูล:

application/pdf

ภาษา:

eng

สิทธิในการใช้งาน:

This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.

ผู้ครอบครองสิทธิ์:

Assumption University

URI:

http://repository.au.edu/handle/6623004553/22348
แสดงระเบียนรายการแบบเต็ม

ดูทรัพยากรภายนอก

แฟ้มในรายการข้อมูลนี้ (EXCERPT)

Thumbnail
ดู
AU-gsbj-Abstract-22348.pdf ( 594.67 KB )

This item appears in the following Collection(s)

  • AU GSB: Vol. 12, No. 1 (June 2019) [3]


Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 



Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

‹›×