A comparative study on the importance of customer orientation of frontline employees in the service industry
by Papali, Andre Solomon; Chittipa Ngamkroeckjoti
Title: | A comparative study on the importance of customer orientation of frontline employees in the service industry |
Author(s): | Papali, Andre Solomon
Chittipa Ngamkroeckjoti |
Issued date: | 2019 |
Citation: | The 11th National Academic Conference OF 2019 “Professional management in a disruptive world”, 1631-1642 |
Abstract: |
This research aims at finding a measurement system for companies to successfully measure
their customer orientation. The research methodology adopted here would help companies to
completely measure their customer’s outlook and to successfully integrate necessary changes to
their internal structure. |
Keyword(s): | Customer orientation
Customer satisfaction Emotional commitment Customer retention Service industry Frontline employees Customer facing employees |
Resource type: | Proceeding Paper |
Extent: | 12 pages |
Type: | Text |
File type: | application/pdf |
Language: | eng |
URI: | http://repository.au.edu/handle/6623004553/22415 |
Files in this item (CONTENT) |
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View Proceeding-Paper-Fulltext-22415.pdf ( 415.80 KB ) |
This item appears in the following Collection(s) |
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