An empirical study: influencing factors of normative susceptibility, collectivism, novelty, value consciousness on consumer’s attitude towards Pirated software in Bangkok, Thailand
by Sirion Chaipoopirutana
Title: | An empirical study: influencing factors of normative susceptibility, collectivism, novelty, value consciousness on consumer’s attitude towards Pirated software in Bangkok, Thailand |
Author(s): | Sirion Chaipoopirutana |
Issued date: | 2019 |
Citation: | ABAC ODI Journal : Vision. Action. Outcome. 6, 2 (July-December 2019), 1-17 |
Abstract: |
This study aimed to find a relationship between normative susceptibility, collectivism, novelty seeking, value consciousness, and consumers’ attitude towards pirated software. The researcher collected the data from customers who has experienced to purchase pirated software from two locations in Bangkok metropolis. The final data were 369 respondents. Non-probability was used to find sampling unit by using quota and convenience sampling. All hypotheses were tested using Structural Equation Model (SEM). The adequate quality of model was measure by measurement model in order to use discriminant validity, convergence validity, and goodnessof-fit. The results of this study, the researcher found that normative susceptibility and collectivism were significant relationship with consumers’ attitude towards pirated software. The results of novelty seeking and value consciousness were not statistical significant relationship with consumers’ attitude towards pirated software. |
Subject(s): | ABAC ODI Journal : -- Vision. Action. Outcome
ABAC ODI Journal : -- Vision. Action. Outcome. -- 2019 |
Keyword(s): | Normative susceptibility
Collectivism Novelty seeking Attitude towards pirated software |
Resource type: | Journal Article |
Extent: | 17 pages |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. |
Rights holder(s): | Assumption University |
URI: | http://repository.au.edu/handle/6623004553/22545 |
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