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  • ABAC ODI: Vol. 6, Issue. 2 (๋July - December 2019)
  • View Item
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An empirical study: influencing factors of normative susceptibility, collectivism, novelty, value consciousness on consumer’s attitude towards Pirated software in Bangkok, Thailand

by Sirion Chaipoopirutana

Title:

An empirical study: influencing factors of normative susceptibility, collectivism, novelty, value consciousness on consumer’s attitude towards Pirated software in Bangkok, Thailand

Author(s):

Sirion Chaipoopirutana

Issued date:

2019

Citation:

ABAC ODI Journal : Vision. Action. Outcome. 6, 2 (July-December 2019), 1-17

Abstract:

This study aimed to find a relationship between normative susceptibility, collectivism, novelty seeking, value consciousness, and consumers’ attitude towards pirated software. The researcher collected the data from customers who has experienced to purchase pirated software from two locations in Bangkok metropolis. The final data were 369 respondents. Non-probability was used to find sampling unit by using quota and convenience sampling. All hypotheses were tested using Structural Equation Model (SEM). The adequate quality of model was measure by measurement model in order to use discriminant validity, convergence validity, and goodnessof-fit. The results of this study, the researcher found that normative susceptibility and collectivism were significant relationship with consumers’ attitude towards pirated software. The results of novelty seeking and value consciousness were not statistical significant relationship with consumers’ attitude towards pirated software.

Subject(s):

ABAC ODI Journal : -- Vision. Action. Outcome
ABAC ODI Journal : -- Vision. Action. Outcome. -- 2019

Keyword(s):

Normative susceptibility
Collectivism
Novelty seeking
Attitude towards pirated software

Resource type:

Journal Article

Extent:

17 pages

Type:

Text

File type:

application/pdf

Language:

eng

Rights:

This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.

Rights holder(s):

Assumption University

URI:

http://repository.au.edu/handle/6623004553/22545
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This item appears in the following Collection(s)

  • ABAC ODI: Vol. 6, Issue. 2 (July - December 2019) [9]


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Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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