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dc.contributor.authorSirion Chaipoopirutana
dc.date.accessioned2019-10-16T02:27:53Z
dc.date.available2019-10-16T02:27:53Z
dc.date.issued2019
dc.identifier.citationABAC ODI Journal : Vision. Action. Outcome. 6, 2 (July-December 2019), 1-17en_US
dc.identifier.urihttp://repository.au.edu/handle/6623004553/22545
dc.description.abstractThis study aimed to find a relationship between normative susceptibility, collectivism, novelty seeking, value consciousness, and consumers’ attitude towards pirated software. The researcher collected the data from customers who has experienced to purchase pirated software from two locations in Bangkok metropolis. The final data were 369 respondents. Non-probability was used to find sampling unit by using quota and convenience sampling. All hypotheses were tested using Structural Equation Model (SEM). The adequate quality of model was measure by measurement model in order to use discriminant validity, convergence validity, and goodnessof-fit. The results of this study, the researcher found that normative susceptibility and collectivism were significant relationship with consumers’ attitude towards pirated software. The results of novelty seeking and value consciousness were not statistical significant relationship with consumers’ attitude towards pirated software.en_US
dc.format.extent17 pagesen_US
dc.format.mimetypeapplication/pdfen_US
dc.language.isoengen_US
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.en_US
dc.subjectNormative susceptibilityen_US
dc.subjectCollectivismen_US
dc.subjectNovelty seekingen_US
dc.subjectAttitude towards pirated softwareen_US
dc.subject.otherABAC ODI Journal : -- Vision. Action. Outcomeen_US
dc.subject.otherABAC ODI Journal : -- Vision. Action. Outcome. -- 2019en_US
dc.titleAn empirical study: influencing factors of normative susceptibility, collectivism, novelty, value consciousness on consumer’s attitude towards Pirated software in Bangkok, Thailanden_US
dc.typeTexten_US
dc.rights.holderAssumption Universityen_US
mods.genreJournal Articleen_US
au.link.externalLink[Full Text] (http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/3708/pdf)


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