A study of influencing determinants in customer service switching for book rental business
by Wichuda Sansinrungsri
Title: | A study of influencing determinants in customer service switching for book rental business |
Author(s): | Wichuda Sansinrungsri |
Degree level: | Masters |
Degree department: | Graduate School of Business |
Degree grantor: | Assumption University |
Issued date: | 2003 |
Publisher: | Assumption University |
Description: |
A thesis submitted in partial fulfillment of the requirements for the degree of Master of Business Administration. |
Subject(s): | Consumer behavior |
Resource type: | Thesis |
Edition: | 1st ed. |
Extent: | 90 p. : ill. ; 31 cm. |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. |
URI: | http://repository.au.edu/handle/6623004553/2285 |
Files in this item (EXCERPT) |
|
| View AU-Thesis-Abstract-155925.pdf ( 173.75 KB ) |
Files in this item (CONTENT) |
|
| View AU-Thesis-Fulltext-155925.pdf ( 2.04 MB ) |
This item appears in the following Collection(s) |
|
|