International Research E-Journal on Business and Economic : Volume 5 Issue 1 2019
(Assumption University Press, 2019)
This study aimed to determine factors influencing the intention of purchasing clothing at “CAMP” multi-brand store in Thailand. This study focused on Thai citizens who have never purchased fashion items at CAMP multi-brand store. The research included studies from previous research with five factors: Attitude, Product, Price, Place and Promotion on Thais’ intention to purchase clothing at “CAMP” multi-brand store. This study was a quantitative research with applying Cronbach’s Alpha, Descriptive and Inferential Statistics to determine the ...