International Research E-Journal on Business and Economic : Volume 5 Issue 1 2019
Recent Submissions
A study of factors influencing Thais’ intention to purchase clothing at “Camp” multi-brand store
(Assumption University Press, 2019)
This study aimed to determine factors influencing the intention of purchasing clothing at “CAMP”
multi-brand store in Thailand. This study focused on Thai citizens who have never purchased
fashion items at CAMP multi-brand store. The research included studies from previous research
with five factors: Attitude, Product, Price, Place and Promotion on Thais’ intention to purchase
clothing at “CAMP” multi-brand store. This study was a quantitative research with applying
Cronbach’s Alpha, Descriptive and Inferential Statistics to determine the ...