Now showing items 1-8 of 8

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    Factors influencing customer purchase intention of fitness center membership:a case study of MBA students at Assumption University city campus 

    Nanthana Rujiramora (Assumption University Press, 2017)

    The increase of fitness center market attracts the investors as the health conscious trend of Thais that boom in last couple years. Numerous new health care businesses are coming to the industry. To keep the leader status in the industry and achieve business goal by increasing profit, the existing companies need to know their customers very well and serve their needs completely. This study aims to determine which factors and criteria influence customer intention to purchase in fitness center membership in central Bangkok area which has three ...
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    Identification of impact of atmospheric attributes upon buying intention of customers in Bhat Bhateni Supermarket in Nepal 

    Konark Rajbhandari; Apichart Intravisit (Assumption University Press, 2017)

    The rise of supermarket business through changing consumer’s behavior in the cities of Nepal, atmospheric attributes, as an integrated part of supermarket business, has become a strategic tool in creating persuasive channel in a supermarket. The purpose of this paper is to describe atmospheric attributes of Bhat Bhateni Supermarket in Kathmandu Valley, Nepal and to which the impact made by these attributes towards buying intention of customers of the store. There were 400 questionnaires distributed to the customers who have at least visited ...
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    Factors affecting customer satisfaction on organic facial foam: a case study of customers who used organic facial foam 

    Wisinee Sangchanrung (Assumption University Press, 2017)

    Facekute Facial Foam has been established in 2015. The primary target market is teenagers and young adults aged 13 – 25 years old. The product is available and sold mainly online. This research aims to identify factors that affect customer satisfaction on Organic Facial Foam, to define the relationship between customer satisfaction and product quality, reliability, price, product design; to determine the impacts of each independent variable on dependent variable, and to provide recommendations for improvement. The scope of this research ...
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    Factors influencing job satisfaction of Gen X and Gen Y in a financial institution: a case study of global payment service department 

    Navarat Siwasampattikul; Fernando, Maria Socorro Cristina L. (Assumption University Press, 2017)

    Financial institutions are very competitive and developing its human resources is one of the strategies to make companies strong and competitive. Job satisfaction is one of the key factors that motivate employees to do their best. In this research, data was collected using offline and online questionnaire from 135 employees who currently work at a Global Payment Service Department. The survey included five-point Likert scale to measure four independent variables (participation in decision making, empowerment, reward and recognition and ...
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    Using WBL as ODI to improve work environment and well-being of employee 

    Kijchai Chotikamankong (Assumption University Press, 2017)

    This research is influenced from visiting workplace of SC Siam Supply and Sounds. Work environment and well-being of employees of organization are interesting and there is an opportunity of developing the set two areas. The objectives of research comprise of three; 1) To determine the current situation of work environment and well-being of employees. 2)To identify and using WBL as ODI to improve work environment and well-being of employee and 3) To compare the difference between pre-ODI and post-ODI. Data collection techniques of this ...
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    Factors influencing purchase intention towards a retail clothing company 

    Charnvudh Vajarodaya; Fernando, Maria Socorro Cristina L. (Assumption University Press, 2017)

    This research aims to investigate the factors affecting purchase intention towards retail clothing store . Four independent variables were selected in this research; perceived service quality, perceived value for money, brand awareness, and celebrity/brand congruencies. To measure the construct of the research instrument, a survey questionnaire was administered and data were collected from sample of 400 respondents who were customers of a retail clothing company, utilizing convenience sampling techniques. The significance and relationships ...
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    Factors affecting customer satisfaction on Brand X green tea: a case study of Bangkok consumers 

    Tipjaree Chanruechai; Fernando, Maria Socorro Cristina L. (Assumption University Press, 2017)

    This research determines the factors affecting customer satisfaction on Brand X green tea as well as the relationship between independent variables (quality of tea, price, brand image, and health concern) and dependent variable (customer satisfaction). The quantitative method was used in this research. The sampling procedure is non-random snowball sampling. The survey questionnaire is an online questionnaire via social network including Facebook, Line application, and Twitter. The scope of this research includes 385 Bangkokians who have ...
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    Measuring patients' perceived hospital service quality: a case study of Nepal's Private Hospital 

    Anupama Rajbhandari; Apichart Intravisit (Assumption University Press, 2017)

    With the shift in focus to patient recognizing healthcare to be different compared to other services, service quality measurement needs to be tuned specifically to healthcare. The purpose of this paper is to describe hospital service quality of Nepal's private hospital as perceived by Nepalese patients and to which patients’ satisfaction of health service quality impact upon their behavioral intention. Descriptive survey study design was adopted for this study. Survey method and 400 questionnaires were distributed to the outpatient. Only ...