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dc.contributor.authorWisinee Sangchanrung
dc.identifier.citationInternational Research E-Journal on Business and Economics 3, 1 (May 2017), 109-125en_US
dc.description.abstractFacekute Facial Foam has been established in 2015. The primary target market is teenagers and young adults aged 13 – 25 years old. The product is available and sold mainly online. This research aims to identify factors that affect customer satisfaction on Organic Facial Foam, to define the relationship between customer satisfaction and product quality, reliability, price, product design; to determine the impacts of each independent variable on dependent variable, and to provide recommendations for improvement. The scope of this research focused on customers aged 13 – 25 year old who purchased and used Facekute Facial Foam. The survey was conducted online. The research instrument was an online questionnaire and data was collected from sample of 278 experienced customers. The significance and relationships of product quality, reliability, price, and product design on customer satisfaction were analyzed by using the multiple linear regression. The result provided important managerial implications to organic facial form industry to focus on customer satisfaction in order to augment profit.en_US
dc.format.extent17 pagesen_US
dc.publisherAssumption University Pressen_US
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.en_US
dc.subjectCustomer satisfactionen_US
dc.subjectOrganic facial foamen_US
dc.subjectProduct qualityen_US
dc.subjectProduct designen_US
dc.subject.otherInternational Research E-Journal on Business and Economicsen_US
dc.subject.otherInternational Research E-Journal on Business and Economics -- 2017en_US
dc.titleFactors affecting customer satisfaction on organic facial foam: a case study of customers who used organic facial foamen_US
dc.rights.holderAssumption Universityen_US
mods.genreJournal Articleen_US[Full Text] (

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