The relationship between innovative personality traits and perceived attributes : a case study of Mercedes Benz car consumers in Sukhumvit area, Bangkok
by Suresh Boraiah
Title: | The relationship between innovative personality traits and perceived attributes : a case study of Mercedes Benz car consumers in Sukhumvit area, Bangkok |
Author(s): | Suresh Boraiah |
Degree name: | Master of Business Administration |
Degree level: | Masters |
Degree discipline: | Business Administration |
Degree department: | Graduate School of Business |
Degree grantor: | Assumption University |
Issued date: | 2004 |
Publisher: | Assumption University |
Description: |
Thesis (MBA) -- Assumption University, 2004. |
Subject(s): | Consumer behavior -- Mercedes Benz -- Case study
Customers -- Attitudes Personality -- Social aspects |
Resource type: | Thesis |
Edition: | 1st ed. |
Extent: | 92 p. ; 30 cm. |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. |
URI: | http://repository.au.edu/handle/6623004553/2312 |
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