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dc.contributor.authorSuresh Boraiah
dc.date.accessioned2015-06-26T05:14:58Z
dc.date.available2015-06-26T05:14:58Z
dc.date.issued2004
dc.identifier.urihttp://repository.au.edu/handle/6623004553/2312
dc.descriptionThesis (MBA) -- Assumption University, 2004.
dc.descriptionIncludes bibliography.
dc.format.extent92 p. ; 30 cm.
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherAssumption University
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject.otherConsumer behavior -- Mercedes Benz -- Case study
dc.subject.otherCustomers -- Attitudes
dc.subject.otherPersonality -- Social aspects
dc.titleThe relationship between innovative personality traits and perceived attributes : a case study of Mercedes Benz car consumers in Sukhumvit area, Bangkok
dc.typeText
mods.edition1st ed.
mods.genreThesis
mods.location.physicalLocationAU Archives, 4th Floor (Cathedral of Learning)
thesis.degree.departmentGraduate School of Business
thesis.degree.disciplineBusiness Administration
thesis.degree.grantorAssumption University
thesis.degree.levelMasters
thesis.degree.nameMaster of Business Administration
au.identifier.bibno0017-1817
au.identifier.callnoThesis 658.8342 S961r 2004


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    วิทยานิพนธ์ระดับปริญญาโท

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