Recent Submissions

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    Impacts on adaptation intention towards using accounting software in terms of technology advancement at work in Myanmar 

    Phyu, Khine Khin; Rawin Vongurai (Bangkok : Assumption University, 2019)

    This study aims to analyse the impacts that are influencing on individual’s adoption intention towards using accounting software by discovering the impacts on user’s adoption intention towards accounting software, providing the proofs that environment, cost and familiarity can lead user’s adoption intention in order to help in expanding the market share of local technology company. The required data for this research has been distributed as online questionnaires to the 500 qualified respondents around Yangon Region and collected to be exa...
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    Comparison of factors influencing Chinese people in Bangkok intention to use two online payment applications in Thailand 

    Lao, Mingyan; Nathaya Pupat (Bangkok : Assumption University, 2019)

    Thailand is the biggest travel destination for Chinese people, and more and more Chinese people come to Thailand to invest, travel, study and live. In addition to this, the trend for online payment application is more and more popular. Therefore, the main objective for this study was to find out and determined the factors influencing Chinese people in Bangkok intention to use Alipay and K-PLUS online payment application in Thailand. The factors that we studied were ease of use, convenience, system quality and usefulness. The survey method ...
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    Keep it simple: a relentless business strategy in a world of complexity the XYZ corporate story in brief 

    Barnes, John (Bangkok : Assumption University, 2019)

    The objective of this study is to demonstrate how XYZ Corporation has perfected the art of achieving simplicity in its business strategy within a complex business world in order to achieve market dominance in their field of carbonated cola-based beverages. This study achieves that aim by reviewing a selection of company historical records available in the public domain and a critical study by Elmore (2015) which identifies, that contrary to popular belief, XYZ Corporation only makes one core product i.e. XYZ concentrate and even the compon...
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    The factors influencing on purchase intention of Thai and Chinese Customers towards the hotel industry in Bangkok, Thailand 

    Jidapa Tweephoncharoen; Rawin Vongurai (Bangkok : Assumption University, 2019)

    This study aimed to examine the factors influencing on purchase intention of Thai and Chinese customers towards the hotel industry in Bangkok, Thailand. This research adopted descriptive research method which aimed to describe the target population and variables. The researcher applied nonprobability sampling as a sampling technique and collected the data through questionnaires with 400 respondents. The questionnaire were implemented in English language collected from tourist who stay at hotel in the top three rankings of hotel area in Ba...
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    Beyond Disruptive elearning: holistic health integrated learning concept 

    Khanawath Teranitiwath; Poonsri Vate-U-Lan (Bangkok : Assumption University, 2019)

    The main objective of this study was aimed to propose an Integrated Learning Concept (ILC) for holistic healthcare. The ILC was developed to alleviate the crisis from the fact that people around the world, including Thailand, can now access a substantial amount of health care knowledge from various online sources, however, the percentage of ailment and premature death from non-communicable diseases (NCDs) is still high. With a literature review, the researcher’s direct experience as a pharmacist in Thai traditional medicine as well as an ...
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    Extended UTAUT2 model on factors influencing of mobile commerce acceptance in Yangon, Myanmar 

    Lin, Jaw; Theingi, Hla (Bangkok : Assumption University, 2019)

    Today, wireless telecommunication is well designed and there is significant evidence on the critical growth of wireless technologies in developing countries including Myanmar. However, the usage of mobile services and transactions such as mobile payment, mobile wallet, electronic business are still low in Myanmar. This research attempts to investigate the factors influencing Mobile Commerce acceptance in Yangon, Myanmar and examines the differences in acceptance level among three generation groups (Generation X, Generation Y and Generatio...