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dc.contributor.authorJiraporn Pittayatham
dc.date.accessioned2015-06-26T05:15:01Z
dc.date.available2015-06-26T05:15:01Z
dc.date.issued2003
dc.identifier.urihttp://repository.au.edu/handle/6623004553/2334
dc.descriptionThesis (MBA) -- Assumption University, 2003.
dc.descriptionIncludes bibliography.
dc.format.extent171 p. : ill. ; 30 cm.
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherBangkok : Assumption University
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject.otherMarketing -- Management
dc.subject.otherCoffee shops -- Management
dc.subject.otherCoffee shops -- Thailand -- Bangkok
dc.subject.otherBeverage industry -- Marketing
dc.titleA comparative study of marketing mix between Coffee-World and Starbucks consumer in Bangkok
dc.typeText
mods.edition1st ed.
mods.genreThesis
mods.location.physicalLocationAU Archives, 4th Floor (Cathedral of Learning)
thesis.degree.departmentGraduate School of Business
thesis.degree.disciplineBusiness Administration
thesis.degree.grantorAssumption University
thesis.degree.levelMasters
thesis.degree.nameMaster of Business Administration
au.identifier.bibno0016-0179
au.identifier.callnoThesis 658.802 J61c 2003


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    วิทยานิพนธ์ระดับปริญญาโท

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