A study of factors affecting the undergraduate students' green purchasing intention and attitude toward green purchase in the selected Universities in Kunming, China
by Yi, Lei Liang
Title: | A study of factors affecting the undergraduate students' green purchasing intention and attitude toward green purchase in the selected Universities in Kunming, China |
Author(s): | Yi, Lei Liang |
Degree name: | Master of Business Administration |
Degree level: | Masters |
Degree discipline: | Business Administration |
Degree department: | Graduate School of Business |
Degree grantor: | Assumption University |
Issued date: | 2009 |
Publisher: | Assumption University |
Description: |
Thesis (MBA) -- Assumption University, 2009. |
Subject(s): | Consumer behavior -- Environmental aspects
Consumers -- Decision making Green marketing |
Resource type: | Thesis |
Edition: | 1st ed. |
Extent: | 113 p. ; 30 cm. + 1 CD-ROM (4 3/4 in.) |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. |
URI: | http://repository.au.edu/handle/6623004553/2351 |
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| View AU-Thesis-Abstract-197542.pdf ( 388.38 KB ) |
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| View AU-Thesis-Fulltext-197542.pdf ( 2,535.42 KB ) |
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