AU Team Won International Champion at L’Oreal ‘Brand Storm 2017’ in Paris – the First Time Ever for Thailand!
AU Team Won International Champion at L’Oreal ‘Brand Storm 2017’ in Paris – the First Time Ever for Thailand!
Published date
2017
Resource type
Publisher
ISBN
ISSN
DOI
Call no.
Other identifier(s)
Edition
Copyrighted date
Language
eng
File type
image/jpeg
Extent
1 photo
Other title(s)
Authors
Advisor
Other Contributor(s)
Assumption University. Martin de Tours School of Management and Economics
Citation
Degree name
Degree level
Degree discipline
Degree department
Degree grantor
Abstract
Table of contents
Description
Congratulations! to Thailand - Chemerical Team who win Brandstorm 2017, “Brand Award” International Final Winner in Paris, The team from Martin de Tours School of Management and Economics, Assumption University, Thailand now clinches the final victory at the L'Oreal Brandstorm Competition in Paris. Ms. Veerin Worakittisophon, Ms.Belle Ling, and Ms.Journey Ling from the Department of International Business Management are accompanied by Dr. Suwanna Kowathanakul, Chairperson, Marketing Department and A. Wendy Farrell from the International Business Management Department to the competition.
The team first had to win the challenge to represent Thailand and be one of the six teams representing Asia. All 41 teams around the world set up their presentation booth at Palais de Tokyo to pitch six groups of jury committees to evaluate their disruptive innovative product idea and digital marketing plan. Only three finalists; Thailand, Germany and Singapore of Brand Award competition and three finalists of Tech Award were selected to make presentation again for all audiences at the last round.
Excitement starts to build up as the teams are given only 5 minutes and limited to ten slides. There are only three awards namely the Brand Award, Tech Award, and CSR Award.
Chemerical team from Assumption University, representative of Thailand eventually won Winner of the Brand Award, the first time for Brandstormers of Thailand.
This international competition has been hosted by L'Oreal for the past 25 years with approximately 95,000 students from 58 countries as participants. For this year, the challenge is to DISRUPT MEN’S GROOMING WITH LIFE-CHANGING INNOVATION with an innovative and viable product idea, a clear and solid branding strategy, coupled with the team outstanding and tactful presentation skills.
The team first had to win the challenge to represent Thailand and be one of the six teams representing Asia. All 41 teams around the world set up their presentation booth at Palais de Tokyo to pitch six groups of jury committees to evaluate their disruptive innovative product idea and digital marketing plan. Only three finalists; Thailand, Germany and Singapore of Brand Award competition and three finalists of Tech Award were selected to make presentation again for all audiences at the last round.
Excitement starts to build up as the teams are given only 5 minutes and limited to ten slides. There are only three awards namely the Brand Award, Tech Award, and CSR Award.
Chemerical team from Assumption University, representative of Thailand eventually won Winner of the Brand Award, the first time for Brandstormers of Thailand.
This international competition has been hosted by L'Oreal for the past 25 years with approximately 95,000 students from 58 countries as participants. For this year, the challenge is to DISRUPT MEN’S GROOMING WITH LIFE-CHANGING INNOVATION with an innovative and viable product idea, a clear and solid branding strategy, coupled with the team outstanding and tactful presentation skills.
punsarn.dc.description.sponsorship
Spatial Coverage
Keyword(s)
AU student achievements
AU student achievements 2017
Achievements of AU student
Achievements
Achievements 2017
Award
Award 2017
Student awards
Student award 2017
Student achievements
Student achievements 2017
L’Oreal Brand Storm 2017
Brand Storm 2017
Brand Award
L'Oreal Brandstorm Competition in Paris
Veerin Worakittisophon
Belle Ling
Journey Ling
Suwanna Kowathanakul
AU student achievements 2017
Achievements of AU student
Achievements
Achievements 2017
Award
Award 2017
Student awards
Student award 2017
Student achievements
Student achievements 2017
L’Oreal Brand Storm 2017
Brand Storm 2017
Brand Award
L'Oreal Brandstorm Competition in Paris
Veerin Worakittisophon
Belle Ling
Journey Ling
Suwanna Kowathanakul