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dc.contributor.otherAssumption University. Martin de Tours School of Management and Economics
dc.date.accessioned2020-06-29T02:51:04Z
dc.date.available2020-06-29T02:51:04Z
dc.date.issued2013-05-10
dc.identifier.urihttp://repository.au.edu/handle/6623004553/23750
dc.descriptionL’Oréal Brandstorm Competition is marketing competition organized by L’Oréal Company every year for university students to propose new innovative product and marketing strategy for brands under L’Oréal Company.en_US
dc.descriptionen_US
dc.descriptionThe competition in May 2013 has started since October 2012 for student registration. The competition had 2 steps, which are pre-case study and case study.en_US
dc.descriptionen_US
dc.descriptionDuring pre-case study, about 100 students participated and needed to analyze the current products of L’Oréal Paris brand and hair care market. The students are required to identify the competition, target market, distribution, and promotion strategy of the brand. In addition, the students must show understanding the consumers’ needs in ASEAN region, by focusing on 15-35 year-old demographic. Finally, each team of 3 students is required to propose a strategic recommendation with launching new product or a product range to impact the target market.en_US
dc.descriptionen_US
dc.descriptionDuring the pre-case study, the internal round competition in Assumption University has been organized to select the qualified teams to L’Oréal Company. After the internal round screening, there were three qualified teams and their reports were submitted to L’Oréal Company. There were totally nine teams selected from Chula University, Thammasat University, Mahidol University, and Assumption University to present pre-case to the company on 20th February 2013.loreal13-03After the pre-case presentation, 5 selected teams went to the national final round to do the case study (the second step of the competition). 5 of them included Lethal Ladies from Thammasat University, HAIRILICIOUS from Thammasat University, Woohoo from Thammasat University, Brandominance from Mahidol University, and Paradox from Assumption University.en_US
dc.descriptionen_US
dc.descriptionFor the case study (National final round), the students are required to develop product innovation for the ASEAN zone, define a strategic marketing mix, and plan integrated launch strategy for the first 6 months and for the next 2 years. The reports and presentations are required for students.en_US
dc.description
dc.descriptionThe national final round presentation was organized on 10th May 2013 at Le Meridian Hotel at 1.00 – 6.00 p.m. The judges were the top executives from L’Oréal Company. Each group could present only 15 minutes and 5 minutes for Q & A.
dc.description
dc.descriptionThe winner is Woohoo group from Thammasat University. The 1st runner up is HAIRILICIOUS group from Thammasat University, 2nd runner up is Brandominance group from Mahidol University, and 3rd runner up is Lethal Ladies group from Thammasat University and Paradox group from Assumption University which advised by A. Tuangporn from Department of Marketing. The name lists of team members as representative for AU are:
dc.descriptionMr. Tawan Wetayavigromrat (Finance and Banking Major)
dc.descriptionMs. Waritsara Juntarima (Marketing Major)
dc.descriptionMs. Varatavee Trivongwatana (Marketing Major)
dc.format.extent4 photosen_US
dc.format.mimetypeimage/jpegen_US
dc.language.isoengen_US
dc.subjectAU student achievementsen_US
dc.subjectAU student achievements 2013en_US
dc.subjectAchievements of AU studenten_US
dc.subjectAchievementsen_US
dc.subjectAchievements 2013en_US
dc.subjectAwarden_US
dc.subjectAward 2013en_US
dc.subjectStudent Awarden_US
dc.subjectStudent Award 2013en_US
dc.subjectStudent achievementsen_US
dc.subjectStudent achievements 2013en_US
dc.subjectL’Oréal Brandstorm Competition 2013en_US
dc.subjectL 'Oréal Parisen_US
dc.subjectL’Oréal Brandstorm Competitionen_US
dc.subjectTawan Wetayavigromraten_US
dc.subjectWaritsara Juntarimaen_US
dc.subjectVaratavee Trivongwatanaen_US
dc.subject.otherAssumption University. Martin de Tours School of Management and Economics -- Achievementsen_US
dc.subject.otherAssumption University -- Student Achievementsen_US
dc.titleL’Oréal Brandstorm Competition 2013en_US
dc.typeStill Imageen_US
mods.genreAchievementen_US


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