The study on millennials Chinese independent traveler's decision to visit Bangkok, Thailand
The study on millennials Chinese independent traveler's decision to visit Bangkok, Thailand
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2020
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Assumption University Press
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eng
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application/pdf
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12 pages
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AU-GSB e-JOURNAL 13, 1 (June 2020), 16-27
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Abstract
The purpose of this study is to understand the factors that influence millennials
Chinese traveler to Bangkok for independent travel. Based on the push-pull theory, the
researcher selected three push (Escape, Get experiences & Knowledge, Socialization) and
three pull factors (Nature, Culture, Activity). The researcher add if gender is a factor that
influences people's decision to travel independently. In this study, 394 millennials Chinese who
traveled independently in Bangkok are surveyed through questionnaires. The researcher use
quota sampling and analyze 394 valid data. Independent samples t-test, correlation analysis,
and multiple linear analysis methods are utilized to do hypothesis testing. Critical suggestions
to improve Chinese independent traveler's decisions are followed accordingly.
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