Now showing items 1-10 of 10

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    Abnormal return on stock split-revisiting the evidence of Thailand during 2009-2018 

    Sedthaporn Tosiriwatanapong; Thananporn Sethjinda; Nopphon Tangjitprom (Assumption University Press, 2020)

    An abnormal return on the stock split is one of the most prominent debates in the finance industry. Positive signaling and optimal trading range hypotheses are underlying principles that are commonly used to describe a positive market reaction to the stocksplit. This research paper focuses specifically on the market’s reactions by the announcement date of the stock split, applying firm size and price range to explore insightful connections. The samples are listed companies in the Stock Exchange of Thailand(MAI excluded) with a stock split from ...
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    A blended piano teaching model for non-piano music major students in Hunan city University 

    Zhu, Lu; Thanawan Phongsatha; Apichart Intravisit (Assumption University Press, 2020)

    The purpose of this quantitative research is to improve the piano performance skills of the non-piano major sophomore music students in Hunan City University. Based on the Morrison, Ross and Kemp Model (MRK), the researcher selected Sight-Reading, Scales and Arpeggios, Etude and Piano Piece as components of training and assessment to construct the Blended Piano Teaching Model (BPTM). The purposive sampling technique had been employed to select samples and divided into two groups; one was the experimental group with 15 ...
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    Criticisms of Covid 19 versus the slow response of our leaders to global warming and depletion of the world's minerals with the response by leaders 

    Barnes, John (Assumption University Press, 2020)

    This research paper reviews a broad range of the literature on three topicsFirstly COVID 19 pandemic. Secondly on responses by or leaders to global warmingThirdly on depletion of the world’s mineral resources. In terms of research design each of these three topics utilizes a critique of a selection of classical and current published documentary research.From narrative and documentary research sources.The purpose of this research is to stimulate discussion and more importantly immediate action by all members of the community. The paper ...
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    Factors affecting purchase intention toward almond milk: a case study of Thai experienced and inexperienced consumers 

    Soonthorn Pibulcharoensit; Sutthisak Inthawadee; Wu, Yongqiang; Yang, Xiannong; Peng, Fangzhi; Feng, Engxu (Assumption University Press, 2020)

    The healthy trend has been grownrapidly in Thailandmarketsince a few years ago. There are many kindsof healthy products which provided to the consumers. Also,almond milk is one of a new face to themarket.The objective of study this research is to examinethe factor of affecting Thai people’spurchase intentiontoward almond milk. The researcher used an online and offline survey to develop and distributequestionnaires to the sample of theThai population. The target populations wereboth Thai people who ever purchased ...
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    Factors impacting on online purchasing behaviour toward consumers in Bangkok, Thailand 

    Kitti Photikitti (Assumption University Press, 2020)

    This research aimed to analyzethe factors that affect online purchasing behavior of consumers who live in Bangkok, Thailand. The variables that have been used in this study framework were perceived risks, perceived advantages, hedonic motivations, trust and security, and website content. The questionnaire was conducted and selected from 407 respondents in Bangkok area only by using non-probability sampling method as convenience and snowball sampling. The main method used to apply for this research are multiple linear regression ...
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    Factors influencing customer attitude and behavioral intention towards consuming dietary supplements 

    Krisana Kitcharoen; Rawin Vongurai (Assumption University Press, 2020)

    The purpose of this study isto determine the key aspects that influence customer attitude towardsdietary supplement andtheirbehavioral intention to consume dietary supplements. The theory of planned behavior (TPB) is studied as thetheoretical framework for this study with small adjustment to derive theconceptual framework.The sample data (n=402) were collected through online questionnaire using google forms. The researcherused convenience sampling method to pick therespondents. The data were analyzed through ...
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    The impact of single stock futures on spot price volatility of underlying stock in the stock exchange of Thailand during 2006-2012 

    Arada Muntanaveerakul; Nopphon Tangjitprom; Thananun Siwamogsatham (Assumption University Press, 2020)

    The impact of the Stock Futures Trading to spot market has been considered by many countries all around the world. The debate on whether Stock Futures destabilizes or stabilizes the spot market has been well established in the developed market and emerging market on the Stock Index level. This research aims to examine the impact of the introduction of the Single Stock Futures on the volatility of the underlying equity in the Stock Exchange of Thailand from year 2006 to 2012, using the GARCH model. Based on ...
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    A model of digital piano training system to improve the comprehensive performance of pre-school education major sudents: a case study at a public university in Hunan, China 

    Changhan, Li; Athipat Cleesuntorn; Satha Phongsatha (Assumption University Press, 2020)

    The purpose of this study is to improve the digital piano comprehensive teaching level of students majoring in preschool education in Hunan province, China. This is a mixed method research, which includes both qualitative and quantitative data. The researcher conducted semi-structureinterviews with 8 digital piano group teachers, it is concluded that the digital piano group teachers seldom use the complete teaching system and effective technology to integrate into the actual teaching activities. The researcher then utilized ...
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    Online marketing communication potential priorities for Chinese Gen X and Gen Y Purchasing Thailand Condominium 

    Chen, YuanYuan; Sutthisak Inthawadee; Lu, Leehsing; Sumontha Tonvongval; Jordan, Fiona; Swanson, Jason (Assumption University Press, 2020)

    The purpose of this study is to identify the aspects of online marketing communication potential priorities for Gen X and Gen Y Chinese purchasing Condominiums in Thailand. During covid-19, most of the companies try to find a way of online marketing communication potential priorities to attract potential clients. Online marketing communications are moving towards connections between individual users and customers, rather than being delivered to millions of consumers through a marketing ...
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    The psychological contract and Graduate student advising 

    Poonpilas Asavisanu; Watana Viniwatanakhun (Assumption University Press, 2020)

    Changes in higher education in Thailand have necessitated that higher education institutions compete for funding and students. Thus, it has become imperative that universities find ways to stay viable. Trends are pointing to a need for higher education providers to expand their focus to different groups of students such as graduate students and the reskilling of older students. Although graduate students may make up a smaller portion of the student numbers, research into areas that address graduate studentexpectations ...