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  • ABAC ODI: Vol. 8, No. 1 (January 2021)
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The influence of enterprise online information behavior on consumer satisfaction

by Liang, Liu

Title:

The influence of enterprise online information behavior on consumer satisfaction

Author(s):

Liang, Liu

Issued date:

2021

Citation:

ABAC ODI Journal : Vision. Action. Outcome. 8, 1 (January 2021), 127-137

Abstract:

Based on findings from previous studies a model of the influence of enterprise online information behavior on consumer behaviors was formulated, analyzed, and developed using data collected by questionnaire from a sample of 479 consumers in the context of China. Enterprise behavior is represented by three constructs (information disclosure, interaction, and utilization) which influence consumer behaviors related to perceptions of pleasure, control, and attention and in turn consumer satisfaction. Many of the findings related to direct effects that have been reported in previous studies conducted in the context of western societies were confirmed. However, there were new findings related to significant direct, indirect, and total effects on consumer satisfaction due to information disclosure, interaction, and utilization. Apart from the theoretical contribution of the study, especially the analysis of indirect and total effects, there were practical implications. These are discussed with the objective of improving enterprise online behaviors with positive consequences for consumer behaviors and especially for improved consumer satisfaction. Importantly, the study addresses the limited number of previous studies conducted with Chinese consumers in online environments in China.

Subject(s):

ABAC ODI Journal : -- Vision. Action. Outcome
ABAC ODI Journal : -- Vision. Action. Outcome. -- 2021

Keyword(s):

Online information behavior
Stimulation-organism-response mode
Flow experience
Consumer satisfaction

Resource type:

Journal Article

Extent:

20 pages

Type:

Text

File type:

application/pdf

Language:

eng

Rights:

This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.

Rights holder(s):

Assumption University

URI:

http://repository.au.edu/handle/6623004553/24328
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  • ABAC ODI: Vol. 8, No. 1 (January 2021) [7]


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Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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