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dc.contributor.authorWorachat Luxkanalode
dc.date.accessioned2015-06-26T05:15:17Z
dc.date.available2015-06-26T05:15:17Z
dc.date.issued2003
dc.identifier.urihttp://repository.au.edu/handle/6623004553/2435
dc.descriptionThesis (MBA) -- Assumption University, 2003.
dc.descriptionIncludes bibliography.
dc.format.extent95 p. : ill. ; 30 cm.
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherAssumption University
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject.otherCredit cards
dc.subject.otherDemand for money
dc.titleThe intra-relationship between product attributes, product beneeits and credit cardholders' brand switching behavior
dc.typeText
mods.edition1st ed.
mods.genreThesis
mods.location.physicalLocationAU Archives, 4th Floor (Cathedral of Learning)
thesis.degree.departmentGraduate School of Business
thesis.degree.disciplineBusiness Administration
thesis.degree.grantorAssumption University
thesis.degree.levelMasters
thesis.degree.nameMaster of Business Administration
au.identifier.bibno0016-2723
au.identifier.callnoThesis 332.765 W919i 2003


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