Research Papers

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    Covid-19: factors that impact on employee performance when working from home
    In the time of Covid-19 pandemic period, working from home (WFH) has proven an effective countermeasure overcome the spread of disease, while enable the business continuation. The purpose of this study was to identify the motivation factors that impact the performance of employees while working at home during the pandemic.Method/Approach: The in-depth interview was conducted with 10 respondents from three countries (Thailand, Japan and Vietnam) of different age, educational level, geography, and occupation, who have more than a year of experience switching between working from home and working in an office Findings: Environment, time management, and reward are the major factors that have a significant influence on working performance; additionally, labor intensity and job security are the variables that have the weakest relationship with employee performance when working from home respectively. The researchers also gave several implications to enhance employee performance for both organizations and workers based on the study results.
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    Measuring Efficacy of an Online Reading Literacy Program in English- A New Conceptual Framework
    (Language Acquisition eJournal, 2021-02-01) Sheeba Jojo ; Varughese Kizhakkacharuvil John
    The objective of this study is to develop a conceptual framework for testing the efficacy of an online reading program, namely, ‘Literacy Pro’ which was developed by Scholastic Corporation in the US to improve the English reading and comprehension skill of students. The conceptual framework that is developed will also measure the impact of students’ performance in international English proficiency exams, such as PISA, PIRLS, TIMSS, and ASSET after they have participated in the online reading literacy program. It is the accurate and timely identification of the students ‘at-risk’ in reading difficulties so that additional instructions or interventions can be provided. From the measurement perspective, effective screening tools demonstrated high levels of sensitivity in identifying those students who will actually encounter reading difficulties, as well as high levels of specificity in the accurate identification of those students who are not likely to demonstrate reading difficulties. A research instrument is adapted to explore the reading strategies used by the students and recommended by the teachers. Effective reading strategy involves self-directed control of the learning process inside and outside the classroom.
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    Impact of Perceived Usefulness on Attitude of members for having Christian Church’s website in Thailand - A Moderated Mediation Model
    (Web Technology eJournal, 2020) Adams, Harold ; John, Varughese Kizhakkacharuvil
    The purpose of the study was to evaluate the online presence of Christian churches in Thailand, and to test the influence of perceived usefulness of Church’s website on the attitude of members to have or improve the website. A sample survey was conducted throughout the Kingdom of Thailand from July 2019 to February 2020 and data were collected from 400 churches without discriminating the online presence or not. Finally, the data set of 177 churches, comprising 335 respondents, having online presence were used for analysis. The theoretical base for the study was the Technology Acceptance Model with its modified version (TAM-2) and the data were tested in a hypothetical model, called, Moderated Mediation Model. The results of analysis showed that model is statistically significant for the data. It has been estimated that 51 to 61 percent of the Christian churches in Thailand did not have any kind online presence and 90 percent of the respondents opined that Church’s website is essential for them and 80 percent demanded for an improvement of the existing website. The effect of moderating variable, perceived ease of use of internet on perceived usefulness, increases as the level raises and that has a significant influence on the mediating variable behavioral intention to use the website. The focal predictor variable ‘Perceived usefulness’ has significant direct influence on the predicted variable ‘Attitude’ at 1 percent level, and, the mediating variable ‘Behavioral intention’ has significant direct influence on the predicted variable ‘Attitude’ at less than 1 percent level.
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    Impact of B2C e-Commerce on small retailers in Thailand: An investigation into Profitability, Operating efficiency, and Employment generation.
    (eBUSINESS & eCOMMERCE eJOURNAL, 2019-01-18) Varughese Kizhakkacharuvil John ; Nithiphong Vikitset
    The purpose of the present study is to investigate the economic and social impacts of business-to-consumer (B2C) e-commerce in the small retail sector of certain commodities in Thailand. A primary sample survey was conducted for the collection of data from the north, northeast, central and southern regions of the country during the months of January to March 2018. The data were collected from small retail outlets of books and magazines, cosmetics, mobile, and laptop who have adopted online sales with physical shop, and doing exclusively offline sales. The total sample size of the study was 1462 units. The results revealed that adoption of online sales in retailing by small retailers could raise their profitability in the short-term, medium-term, and long-term periods. However, the operating efficiency of the firms measured in terms of operating expenses and their social impact calculated by new employment generation and increased employee compensation were not laudable in Thailand on their transformation from brick-and-mortar to click-and-mortar stores. Another important observation of the study is that the non-adoption of online sales is highly prevalent in the small enterprise segment of retailing in Thailand.
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    The B2C e-commerce index of Thailand- A paradox of online penetration
    (Social Science Research Network, 2018-10-28) Varughese Kizhakkacharuvil John
    The present study is an investigation into the penetration of business-to-consumer ecommerce in Thailand. The study has been conducted by a field survey among the consumers by questionnaire method and collected samples from regular online and regular offline shoppers in the country. The total sample size was 1535 units collected from the north, northeastern, central and southern regions of the country. The findings of the study revealed that penetration of online shopping is 15 percent with an estimated range of 13 to 17 percent for the entire population, and it is higher in central and northeastern regions but lower in north and southern regions. The important observation in the study is that there is very low penetration of online shopping in Thailand due to the lack of trust in online traders and non-confidence in online payments.