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dc.contributor.authorUsanee Kasemkiatsanti
dc.date.accessioned2015-06-26T05:15:29Z
dc.date.available2015-06-26T05:15:29Z
dc.date.issued2005
dc.identifier.urihttp://repository.au.edu/handle/6623004553/2520
dc.descriptionThesis (MBA) -- Assumption University, 2005.
dc.descriptionIncludes bibliography.
dc.format.extent101 p. : ill. ; 30 cm.
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherAssumption University
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject.otherMobile communication systems
dc.subject.otherDTAC
dc.titleThe influence of information search, involvement and loyalty on switching behavior : a case study of DTAC mobile phone users in Bagkok area
dc.typeText
mods.edition1st ed.
mods.genreThesis
mods.location.physicalLocationAU Archives, 4th Floor (Cathedral of Learning)
thesis.degree.departmentGraduate School of Business
thesis.degree.disciplineBusiness Administration
thesis.degree.grantorAssumption University
thesis.degree.levelMasters
thesis.degree.nameMaster of Business Administration
au.identifier.bibno0017-5720
au.identifier.callnoThesis 384.53 U84i 2005


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    วิทยานิพนธ์ระดับปริญญาโท

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