Aspects of Chinese consumer behavior in buying foreign branded product : a case study of Dove Chocolate, at CR vanguard hypermarkets in Xi'an City, Shaanxi Province, China
Aspects of Chinese consumer behavior in buying foreign branded product : a case study of Dove Chocolate, at CR vanguard hypermarkets in Xi'an City, Shaanxi Province, China
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Published date
2011
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Publisher
Assumption University
ISBN
ISSN
DOI
Call no.
Thesis 658.8342 W959a 2011
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Edition
1st ed.
Copyrighted date
Language
eng
File type
application/pdf
Extent
viii, 95 p. : ill. ; 30 cm. + 1 CD-ROM (4 3/4 in.)
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Authors
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Citation
Degree name
Master of Business Administration
Degree level
Masters
Degree discipline
Business Administration
Degree department
Graduate School of Business
Degree grantor
Assumption University
Abstract
Table of contents
Description
Thesis (MBA) -- Assumption University, 2011
Includes bibliography
Includes bibliography
punsarn.dc.description.sponsorship
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This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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AU Archives, 4th Floor (Cathedral of Learning)