The impact of social media, social influence, brand image, and service quality on the satisfaction and word of mouth of generation x and generation y parents of the international school of Macao
The impact of social media, social influence, brand image, and service quality on the satisfaction and word of mouth of generation x and generation y parents of the international school of Macao
Published date
2022
Resource type
Publisher
Bangkok : Assumption University
ISBN
ISSN
DOI
Call no.
Other identifier(s)
Edition
Copyrighted date
Language
eng
File type
application/pdf
Extent
202 pages
Other title(s)
Authors
Advisor
Other Contributor(s)
Citation
Degree name
Doctor of Philosophy
Degree level
Doctoral
Degree discipline
Technology, Education, and Management
Degree department
Graduate School of Business and Advanced Technology Management
Degree grantor
Assumption University
Abstract
Table of contents
Description
Dissertation (Ph.D. (TEM))--Assumption University, 2022.
Includes bibliography.
Includes bibliography.
punsarn.dc.description.sponsorship
Spatial Coverage
Subject(s)
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.