The study of relationship of strategies related to customer relationship management (CRM) on brand loyalty toward the current users of advanced info service (AIS), Bangkok
by Kangsadan Yanyongkasemsuk
Title: | The study of relationship of strategies related to customer relationship management (CRM) on brand loyalty toward the current users of advanced info service (AIS), Bangkok |
Author(s): | Kangsadan Yanyongkasemsuk |
Degree name: | Master of Business Administration |
Degree level: | Masters |
Degree discipline: | Business Administration |
Degree department: | Graduate School of Business |
Degree grantor: | Assumption University |
Issued date: | 2003 |
Publisher: | Assumption University |
Description: |
Thesis (MBA) -- Assumption University, 2003. |
Subject(s): | Customer services -- Communication systems
Brand name products |
Resource type: | Thesis |
Edition: | 1st ed. |
Extent: | 96 p. : ill. ; 30 cm. |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. |
URI: | http://repository.au.edu/handle/6623004553/2582 |
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| View AU-Thesis-Abstract-136856.pdf ( 173.93 KB ) |
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| View AU-Thesis-Fulltext-136856.pdf ( 2.33 MB ) |
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