A study of the relationship between information search and marketing mix with tyre purchase and tyre store patronization intention
by Suttinee Ruangurairerk
Title: | A study of the relationship between information search and marketing mix with tyre purchase and tyre store patronization intention |
Author(s): | Suttinee Ruangurairerk |
Degree name: | Master of Business Administration |
Degree level: | Masters |
Degree discipline: | Business Administration |
Degree department: | Graduate School of Business |
Degree grantor: | Assumption University |
Issued date: | 2006 |
Publisher: | Assumption University |
Description: |
Thesis (MBA) -- Assumption University, 2006. |
Subject(s): | Brand name products
Brand choice Marketing -- Management Branding (Marketing) |
Resource type: | Thesis |
Edition: | 1st ed. |
Extent: | ix, 128 p. : ill. ; 30 cm. |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. |
URI: | http://repository.au.edu/handle/6623004553/2595 |
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