Browsing AU Journal of Management: Vol. 5, No. 2 (2007) by Subject "Consumer satisfaction"
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A comparison of perception, overall satisfaction and consumer behavior among Western, Asian, and Thai MRT passengers (Assumption University, 2007)
This study aims to compare the differences in perceived service quality. satisfaction, and con- sumer behavior of Western, Asian, and Thai Bangkok subway customers. The data was collected from 606 respondents using the SERYPERF, overall satisfaction, and consumer behavior research survey instruments. The results revealed that perceived service quality, and overall satisfaction between three groups of MRT customen ~ significantly different buJ there was no significant difference in con- sumer behavior between three groups of ...
A predictive model of satisfaction of Bangladeshi patients in two selected private hospitals in Thailand (Assumption University, 2007)
The rese~h was conducted on 390 Bangladeshi patients of Bum nm grad Hospital and Bangkok Hospital, who traveled from Bangladesh to Thailand for treatmenJ purpose. The objective of this research was to identiJY key service quality factors of Thai private hospitals and assess how Bangladeshi patients' rate them. The service quality dimensions are: reliability, responsiveness, assurance, tangibles, communication, empathy, proce.u feamres., cost, access, billing services and treatment outcomes. A self administered ...