Recent Submissions

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    An enhanced renewable energy utilization (EREU) model for electricity generation in Thailand 

    Andexer, Thomas (Assumption University, 2008)

    The main pu1pose of this research was to investigate the relationship between the respondents ' perception of media credibility factors (content, trustworthiness and expettise) and purchasing inten- tion toward the Bangkok Post newspaper. In addition, the study also examined the differences in re- spondents ' demographic variables (age, gender, income, education and nationality) and their purchase intention toward the Bangkok Post newspaper. The data was collected by using self-administered ques- tionnaires. which we...
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    The comparison of pricing performances between cost of carry model and imperfect market model 

    Yaowaluk Techarongrojwong (Assumption University, 2008)

    Choosing the right pricing approach is the key to deriving the true derivatives prices. This paper aims to compare the pricing performance of the cost of carry model and the imperfect market model in pricing the SET 50 index futures prices. This study replicates the study of Wang (2007) that compares the futures pricing performances of the cost of carry model and the imperfect market model in the Stock Exchanges of Japan, Hong Kong, Korea, and Taiwan. By using the mean percent- age errors and the mean absol...
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    Determinants of intention to use websites : a case study of 3 leading sites in Thailand 

    Pradeep, S.; Shawyun, Tea, jt. auth. (Assumption University, 2008)

    This study examined the determinants of the intention to use websites in Thailand. The websites investigated were the 3 leading websites in Thailand namely sanook.com, kapook.com, and manager.co.th. This study also aimed to explore the relationship between information quality, system quality, service quality, playfulness, and intention to use the websites. The result of this study showed that there was a significant relationship between the determinants dimension of intention to use the websites and intention to u...
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    Evaluating the performance of Thai equity funds 

    Ekkachai Boonchuaymetta (Assumption University, 2008)

    The focus of this study is to evaluate the performance of selected 48 open-ended equity mutual fonds in Thailand during the year 2003 through 2007. Four performance measures are used, the Treynor measure, the Sharpe measure, the Jensen measure, and Treynor-Mazuy measure. The empirical results reveal limited ability of mutual fand managers in both selecting undervalued stocks and forecasting the market correctly. Based on the market timing techniques of'Jreynor-Mazuy model, only ten mutual funds present signif...
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    The relationship between personal-oriented values, attitude towards, and purchase intention of facial whitening products 

    Ma, Mengli (Assumption University, 2008)

    The main purpose of this study is to explore the relationship between personal-oriented values, attitude towards, and purchase intention of facial whitening products of Thai male consum- ers. This research utilized List of Values (LOV) to measure nine personal-oriented values. Sample survey technique was applied and a self administered questionnaire was established in order to collect data in Bangkok. The researcher found that six out of nine personal-oriented values had low positive relationships with attitude towa...

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