Understanding virtual brand community usage patterns in Thailand : a perspective on uses and gratifications
Understanding virtual brand community usage patterns in Thailand : a perspective on uses and gratifications
Files (excerpt)
Published date
2012
Resource type
Publisher
Assumption University
ISBN
ISSN
DOI
Call no.
Dissertation 658.827 P984u 2012
Other identifier(s)
Edition
1st ed.
Copyrighted date
Language
eng
File type
application/pdf
Extent
185 p. ; 30 cm.
Other title(s)
Authors
Advisor
Other Contributor(s)
Citation
Degree name
Doctor of Philosophy
Degree level
Doctoral
Degree discipline
Business Administration
Degree department
Martin de Tours School of Management
Degree grantor
Assumption University
Abstract
Table of contents
Description
Dissertation (DBA) -- Assumption University, 2012.
Includes bibliography.
Includes bibliography.
punsarn.dc.description.sponsorship
Spatial Coverage
Keyword(s)
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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Location
AU Archives, 4th Floor (Cathedral of Learning)