Understanding virtual brand community usage patterns in Thailand : a perspective on uses and gratifications
by Punnaluck Satanasavapak
Title: | Understanding virtual brand community usage patterns in Thailand : a perspective on uses and gratifications |
Author(s): | Punnaluck Satanasavapak |
Degree name: | Doctor of Philosophy |
Degree level: | Doctoral |
Degree discipline: | Business Administration |
Degree department: | Martin de Tours School of Management |
Degree grantor: | Assumption University |
Issued date: | 2012 |
Publisher: | Assumption University |
Description: |
Dissertation (DBA) -- Assumption University, 2012. |
Subject(s): | Branding (Marketing)
Brand name products -- Management Product management Brand loyalty |
Resource type: | Dissertation |
Edition: | 1st ed. |
Extent: | 185 p. ; 30 cm. |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. |
URI: | http://repository.au.edu/handle/6623004553/3034 |
Files in this item (EXCERPT) |
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| View AU-Dissertation-Abstract-207202.pdf ( 528.83 KB ) |
Files in this item (CONTENT) |
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| View AU-Dissertation-Fulltext-207202.PDF ( 9.52 MB ) |
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