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    Factors influencing on intention to use self-service parcel delivery service : an empirical case study of metropolitan and greater Bangkok area 

    Krisana Kitcharoen (Assumption University Press, 2019)

    The retail sales of global e-commercearecontinuously growing,and e-commerce has gained a huge sharefromphysical retail over the last decadebecause of the impact of better internet access and technology development. All these makeonline shopping easier and more convenient. However, e-commerce businesses face many problems especiallythe risk of delayeddelivery that is the delivery process that delays the arrival of parcels for the customers. This delay called “Last Mile Problem” has negativeeffects onthe onlineshopping of customers”. Deli...
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    Factors influencing overindebtedness: a logistic regression analysis of consumers in Bangkok 

    Pallapa Srivalosakul; Issara Suwanragsa (Assumption University Press, 2018)

    Overindebtedness is a source of default risk facing by commercial banks and loan institutions. Although studies of factors influencing individuals’ indebtedness are prevalent, less of previous studies had examined financial factors distinguishing mild-debtors from overindebted individuals. The present study aims at identifying and empirically testing the financial factors (i.e. financial literacy, experiences in using financial services, and money management) which distinguish mild-debtors from overindebted individuals. Questionnaires wer...
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    Price risk management in the Thai sugar industry 

    Pollasit Wattanavong (Assumption University Press, 2015)

    This research studied the risk management of price volatility/or sugar in Thailand, due to intense competition from other countries. It considers four hedging instruments and explores which are used (if any) and the criteria used to select these. Data was collected from the owner or manager in 47 Thai sugar mills. The data was analyzed using arithmetic mean, median, mode, interquartile range, and standard deviation.
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    The Halloween effect and other seasonal anomalies in the energy sector of the stock exchange of Thailand 

    Ploy Tang-u-thaisuk; Witsaroot Pariyaprasert; Ekkachai Boonchuaymetta (Assumption University Press, 2018)

    This research aims to explore the existence of three well - known seasonal anomalies – the January Effect, the April Effect, and the Halloween Eff ect – as pertains to monthly returns as well as to volatility. Effects on returns and volatility will further be studied within the SET Energy index as well as 9 selected energy stocks from the period April 2005 to July 2016. The objective of this study is to find seasonality hidden within the above Index and stocks, and establish a simple trading strategy to ...
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    Value at risk performance in cryptocurrencies 

    Danai Likitratcharoen; Teerasak Na Ranong; Ratikorn Chuengsuksomboon; Norrasate Sritanee; Ariyapong Pansriwong (Assumption University Press, 2018)

    Due to conclusion could not rely on only one test, in this study, we apply various approaches to verify the actuary of VaR model to find out whether VaR model, especially historical VaR and delta normal VaR model, can provide the accura te risk measurement results for cryptocurrencies risk , especially CRIX, BTC, ETH and XRP . We use Kupiec’s POF test, Independence Test - Christoffersen (1998) and Joint Test that widely use for backtesting VaR model. Performance test results for risk measurem ent by...
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    The effectiveness of confirming indicators: a case study of Stocks in Thailand 

    Shivathep Srichawla; Suppanunta Romprasert (Assumption University Press, 2017)

    This paper developed a model that tested trading signals (including double and triple indicators) on the security traded in the Stock Exchange of Thailand (SET). One indicator from each of the six groups of technical indicators, including MACD, Parabolic SAR (PSAR), RSI, Twiggs Money Flow, Volume Oscillator, and Bollinger Bands, were tested in order to determine whether their use could generate excess returns for investors. PSAR was the most profitable indicator as it alone or when used in combined with other indicators could generate excess ...
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    Agricultural commodity futures and stock market: evidence from RSS3 Futures in Thailand 

    Yaowaluk Techarongrojwong; Pathathai Sinliamthong; Rattana Waranyasathit (Assumption University Press, 2017)

    This study aims to examine the role of RSS3 Futures as the hedge for stock market in Thailand. The data is collected from May 28, 2004 until December 31, 2015, which includes totally 2,833 trading days. The results show that there is no relationship between RSS3 Futures and the stock market implying that RSS3 Futures can be the hedge for stock market in general. However, RSS3 Futures is not the candidate for safe haven of stock market because it shows no hedge property during the period of extremely negative stock returns. The result implie...
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    Using heuristic cues for insurance broker's intention to select automobile insurance companies 

    Maneerat Kor-Udom (Assumption University Press, 2016)

    The purpose of this study is to find the key influencing factors that the brokers used as the heuristic cues when they select the automobile insurance companies and propose it to the end customers. The heuristic theory is employed because the broker's decision processes seem to be repeating. Decision influencing factors, mostly, are not different across customers except in some minor conditions. Regarding the common business decision, the major heuristic cues cover both benefit or cost factors. Previous literature in the insurance context s...
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    The effect of relationship quality on cross-buying intention in bancassurance channel: a study on bank customers in Thailand 

    Suwanna Kitseree (Assumption University Press, 2016)

    There are limited studies of relationship marketing in Business-to-Consumer, especially in a bancassurance context, although this theory has been previously used in the marketing studies in the past. Thus, this study employed relationship marketing theory and related constructs to explain the success of bancassurance in Thailand. About 700 questionnaires were distributed but only 443 completed sets of questionnaires were qualified for SEM analysis after data cleaning process. Among the antecedents of relationship quality, only relational bon...
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    Risk factors in real estate development in Thailand 

    Sonthya Vanichavatana (Assumption University, 2003)
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    The revolution in insurance distribution channels in Hong Kong 

    Lui, Marina Lai Wah (Assumption University, 2003)
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    The development of worker safety and health in Thailand 

    Piyawan P. Charoensri (Assumption University, 2003)
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    Marine piracy in Southeast Asian Waters 

    Lawrence, Brian (Assumption University, 2003)
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    Marine cargo rating advisor : an expert system tool for underwriters 

    Parthasarathy, Sundararajan; Velayuthasamy, T, jt. auth. (Assumption University, 1996)
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    Aspects of reinsurance in Thailand 

    Lawrence, Brian (Assumption University, 2008)
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    Regulatory issues in six East Asian regimes 

    Suwanna Kitseree; Lawrence, Bria, jt. auth. (Assumption University, 2011)
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    Extending state benefits to vulnerable workers in Thailand 

    Angsana Channak (Assumption University, 2011)
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    The darker side of insurance 

    Lawrence, Brian (Assumption University, 2011)
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    Changing to electronic bill of lading by a freight forwarder in Bangkok 

    Areerat Lertkitcha (Assumption University, 2012)
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    Insurers' involvement in the consequences of global warming 

    Lawrence, Brian (Assumption University, 2012)
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