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The effect of relationship quality on cross-buying intention in bancassurance channel: a study on bank customers in Thailand

Suwanna Kitseree (Assumption University Press, 2016)

There are limited studies of relationship marketing in Business-to-Consumer, especially in a bancassurance context, although this theory has been previously used in the marketing studies in the past. Thus, this study ...

The relevance of six-sigma to insurers' operations

Suwanna Kitseree (Assumption University, 2009)

Insurers' response to the changed nature of risk

Suwanna Kitseree; Lawrence, Bria, jt. auth. (Assumption University, 2006)

Regulatory issues in six East Asian regimes

Suwanna Kitseree; Lawrence, Bria, jt. auth. (Assumption University, 2011)