Now showing items 1-2 of 2
Regulatory issues in six East Asian regimes
(Assumption University, 2011)
The effect of relationship quality on cross-buying intention in bancassurance channel: a study on bank customers in Thailand
(Assumption University Press, 2016)
There are limited studies of relationship marketing in Business-to-Consumer, especially in a bancassurance context, although this theory has been previously used in the marketing studies in the past. Thus, this study ...