Now showing items 21-40 of 49

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    Factors affecting customer loyalty: A case study of BCEL Bank in Lao PDR 

    Kriengsin Prasongsukarn; Sirion Chaipoopirutana (2015-11)
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    Factors Affecting Repurchase Intention of Smartphone: A Case Study of Huawei Smartphone in Yangon, Myanmar 

    Win, Khin Sandar; Sirion Chaipoopirutana (2015-09)

    This study investigates the relationship between functional value, price consciousness, word of mouth, brand image, attitude towards product and repurchases intention of a smartphone brand. To do so, a survey was conducted by distributing 420 questionnaires in 7 different shopping malls in Yangon, Myanmar. The data collected was analyzed using SPSS and hypotheses were examined by employing the Pearson correlation and multiple linear regression. The results show that there is a positive and significant relationship among functional ...
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    Factors Influencing Consumer Decision Making to Use Quick Response (QR) Code Mobile Payment in Bangkok, Thailand 

    Niramol Pimarnsawast (2018-05-25)

    At present, technology has become a part of daily routine for everyone .Thailand steps into digital society or Thailand 4.0 following the government’s policy .One of the big change for Thailand 4.0 was Promtpay coming across with QR code mobile payment toward cashless society .Therefore, QR code mobile payment was similar to new channel of payment in Thai society .It gave everyone more choices in cashless payment .This research can help merchant and customer to find another way to get competitive advantage over others if they provided or use ...
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    Factors Influencing Repurchase Intention Towards Green Lifestyle Products of a Thai-Owned Business 

    Sutinee Pramoj Na Ayudhya; Sirion Chaipoopirutana (2016-06)

    The green industry is having an exponential growth. To create green brand sustainability, repurchase intention is the most important factor. The aim of this research is to investigate the influence of perceived corporate social responsibility (CSR), product quality, risk, and price, product functionality, product form, corporate reputation, perceived product value, attitudes toward products and repurchase intention toward the green lifestyle products of a Thai-owned business. These variables make up the eight hypotheses in this study ...
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    Factors Influencing the Resistance to Organizational Change Among Employees in Thailand: A Generational Perspective 

    Dares Wannasook (2018-05-25)

    The research aims to explore the influence of employee participation, motivation, trust and communication on employee resistance to organizational change. The study also explores the degree to which the relationships are moderated by the generational differences (baby boomer, generation X and Y). The rapid growth of the new technological advancements and new processs of work is inevitable. Organizational change occurs from both internal and external factors, which causes complicate responses from the organization’s employees as active support ...
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    The Factors Related to Purchase Intention of Mirrorless Interchangeable-Lens Camera by Gen-Y and Gen-Z Bangkokians 

    Rawin Vongurai; Nithinan Theppisai; Suvichakorn Chinnapha (2016-06)

    Noticeably the sales of DSLR cameras have been decreasing continuously for months while sales of mirrorless interchangeable-lens cameras (a.k.a. mirrorless camera) have been soaring. This trend points to the fact that camera users are moving to more advanced, lighter, and smaller camera format. This research chose attitude, trust, and need for uniqueness as independent variables to examine relationship toward purchase intention of mirrorless camera. Furthermore, mean difference in purchase intention between Generation Y and Generation Z ...
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    The Impact of Teamwork Perception on Organizational Commitment through the View of Team Characteristic and Process 

    Arissara Makbungwun (2018-05-25)

    This significant study area of team development has covered in the aspects on workplace commitment. This paper seeks to question and discuss the relevance of employee perception of teamwork capability and organization commitment. In particular, it aims to describe the team factors which indicate team performance evaluated by individual attitudes and draw up the relationship between teamwork perception and organizational commitment. The study constructed main variables which interact with teamwork performance in perception of employees. Those ...
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    Impact of the Exchange Rate Movement to Individual Stock Return Volatility: A Case Study of the Property Sector in Thailand 

    Booranij Kijjanukij; Witsaroot Pariyaprasert; Panjamaporn Sethjinda (2016-06)

    As professional investors attempt to understand volatility of the stocks in portfolio risk management, exchange rate is considered as one of the most important economic indicators that can significantly impact on the portfolio risk exposure by several reasons. Therefore, this study investigates the effect of major exchange rate volatilities including THB/USD, THB/EUR, and THB/JPY on single stock return fluctuations with a case study of top 10 most value traded stocks in property sector listed in the Stock Exchange of Thailand. These ...
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    The Impact of the Macroeconomic Factors and Their Unexpected Values on the Energy Sector Return Volatility: A Case study of Stock Exchange of Thailand during the Period of 2005 to 2015 

    Sunchai Werawatthana; Witsaroot Pariyaprasert (2016-06)

    The purpose of this paper is to examine the effect of the macroeconomic factors and their unexpected values on the Energy sector return volatility in the Stock Exchange of Thailand during period 2005 to 2015. The method is separated in two cases. The first case is to study the impact of macroeconomic variables on the Energy sector return volatility which the macroeconomic factors consist of; agriculture producer price index, consumer price index, current account, employment, exchange rate, industrial production index, interest rate, money ...
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    Improving SMEs’ Business Sustainability Through Competitive Intelligence 

    Narula, Shusheel (2018-05-25)

    This paper proposes the conceptual framework for implementing Competitive Intelligence (CI) to enable sustainable growth in Small and Medium Enterprises in Thailand. The research proposes a CI framework that leverages on publicly available financial statement information and market information, as these two sources are readily and regularly available at low cost with minimal and efforts to perform data analysis. Data sourced from financial statement would allow SMEs to gain insights and to quantify levels of relationship into key performance ...
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    Internal Factors Determining the Leverage of Non-financial Companies in Vietnam 

    Duc, Le Quang; Witsaroot Pariyaprasert (2016-06)

    Vietnam is a developing country and currently providing huge opportunities for foreign investors who can understand the market. After joining World Trade Organization, Vietnam is following the commitment by gradually opening up the previous restricted industries and sectors. The Vietnam economy is expected to have a boom on new opening up business in 2016 due to the allowance of foreign ownership up to 100% (before was 49% maximum). The objective of this research is to study the internal factors that will affect leverage of the ...
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    The Moderating Role of Culture Values on the Relationship between Role Model and Employees' Brand in the Medium Contact Services 

    Lalida Kaewshai; Kriengsin Prasongsukarn (2015-11)

    Prior to the internal branding and human resource management, employers’ brand was considered as a vital and powerful tool to support organizations’ sustainable development and employer-employee relationship. In line with this notion, employer branding is known as an adherent of a brand promise for internal branding, and employer brand emphasizes on employer’s reputation that support communication with external constituencies. To consider about the adherent of employer branding, a role model would be one powerful tool. However, the gap ...
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    Momentum Versus Value Investment Strategy: Evidence from The Financial Sector in The Stock Exchange of Thailand 

    U. Khamsuk; B. Punturuamporn; Ross, D. (2018-05-25)

    This research studied the comparative performance between momentum versus value investing strategies in the Financial sector in Stock Exchange of Thailand (SET) during 2010 to 2012. The study found that the momentum strategy was able to generate superior portfolio returns in comparison to the return on the SET Index and the return from value strategy portfolio for 9 periods out of 12 measurement periods, while value investing strategy generated superior return for 4 periods out of 12 periods. This study provided evidence to support momentum ...
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    On Permuting Capability of A Binary Hypercube and Its Prospects as A Noc In The Architecture Of Peta- Scale Supercomputers 

    Veselovsky, Gennady (2018-05-25)

    In this paper necessary and sufficient conditions of blocking occurrence in a synchronous binary hypercube under order-dimension routing, which is also known as e-cube routing, are expressed mathematically with the use of congruence notion from number theory. If a permutation does not cause blockings it is said to be admissible under chosen routing algorithm. Examples of applying the approach for checking some regular permutations admissibility to a hypercube under e-cube routing are given. A heuristic approach for blocking avoidance, when ...
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    Online Banking Adoption: an Empirical Analysis in Thailand 

    Kriengsin Prasongsukarn (2016-03)
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    A reflection of mid-roll you tube advertising effectiveness (MYAe): a case study in Thailand 

    Thanonchakorn Kongsagoonwong; Chittipa Ngamkroeckjoti (2018)

    The article summarizes Mid-roll YouTube Advertising effectiveness theories. The objective of this research is to form an understanding regarding the factors that affect Mid-roll YouTube Advertising effectiveness. This study focuses on Audience's Attention, Audiences ‘attitudes towards Mid-roll YouTube advertising which includes, credibility, entertainment and the quality of information, and Perceived Intrusiveness. Moreover, SAS Enterprise is used to analyze the data. The research methodology copes with Pearson Product-Moment Correlation to ...
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    Sequential exploratory design of factors affecting FMVAs viewers’ response 

    Puripat Trichob; Chittipa Ngamkroeckjoti (2018-05)

    The research aims to examine the effect between the suspect variables which are Facebook Mid-roll Video Advertisements (FMVAs) Value, Perceived Intrusiveness, FMVAs Attitude, Word-of-Mouth (WOM) Intention, and FMVAs Viewers’ Response. The researchers developed questionnaire survey via Google Form (100% online survey) to collect 200 respondents in Bangkok, Thailand. Moreover, the researcher utilized SAS Enterprise license 12400609 to implement and analyze the data. The research methodology is Multiple Linear Regression to analyze the data and test ...