Browsing 2.11 Graduate School of Business by Subject "Generation X"
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The factors affecting the attribute attitude towards credit card; the case study of credit card for bangkokian's generation X and Y (Assumption University Press, 2016)
This study aimed to understand the factors that affect attitude toward credit card by bangkokian and also find the difference between generation X and Y in attitude toward credit card. The questionaire was conducted and collected 410 respondents by convenience, quota and snow-ball sampling method. The methods used to analyze the data are linear regression and independent sample t-test. The result shows free spending has the strongest effect to attitude toward credit card and there is significant difference between Gen-X and Y in attitude toward ...