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    Factors influencing customer purchase intention of fitness center membership:a case study of MBA students at Assumption University city campus 

    Nanthana Rujiramora (Assumption University Press, 2017)

    The increase of fitness center market attracts the investors as the health conscious trend of Thais that boom in last couple years. Numerous new health care businesses are coming to the industry. To keep the leader status in the industry and achieve business goal by increasing profit, the existing companies need to know their customers very well and serve their needs completely. This study aims to determine which factors and criteria influence customer intention to purchase in fitness center membership in central Bangkok area which has three ...