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    The marketing and management of the travelling theme park in Thailand: The case study of Siam Carnival Fun Fair 

    Tithikarn Angkul; Batra, Adarsh (2015)

    The purpose of this research in to analyze the biggest travelling theme park in Thailand. This research mainly focuses on the marketing and management of the travelling theme park. The marketing area that this research focuses is the advertising methods that the theme park and the safety methods that the theme park use in order to gain trustworthiness from the tourists. This study uses qualitative method. Data collection using semi-structured interview, in-depth interview and observation was conducted on 12-13 July 2015. The theme park uses ...