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    Identification of impact of atmospheric attributes upon buying intention of customers in Bhat Bhateni Supermarket in Nepal 

    Konark Rajbhandari; Apichart Intravisit (Assumption University Press, 2017)

    The rise of supermarket business through changing consumer’s behavior in the cities of Nepal, atmospheric attributes, as an integrated part of supermarket business, has become a strategic tool in creating persuasive channel in a supermarket. The purpose of this paper is to describe atmospheric attributes of Bhat Bhateni Supermarket in Kathmandu Valley, Nepal and to which the impact made by these attributes towards buying intention of customers of the store. There were 400 questionnaires distributed to the customers who have at least visited ...