Now showing items 1-20 of 60

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    4 สุดยอดนวัตกรรมครองใจคุณ...แห่งปี 2553 

    Unknown author (Strategy + Marketing Magazine, 2011-01-12)
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    The academic rating criteria for knowledge web-based in Thailand 

    Kitikorn Dowpiset; Chompu Nuangjamnong (2013)

    With rapidly growth of the Information Technology (IT), the original aim of the words ‘‘Ranking’’ was to promote Web publication, not only to rank institutions and organizations. By supporting public open access initiatives, electronic accesses to scientific publications and to other academic materials are primary targets. The result for these reasons, the number of web publication in Thailand has been increasing in each year. The main behavior of most people in cyber world, they prefer to search information before deciding to do something, ...
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    An Analysis of Online Shopping in Thailand 

    Chanidapa Prompongsatorn; Nattapong Sakthong; Sirion Chaipoopirutana; Combs, Howard (2012)

    Trust is the most crucial factor for online shopping. Those organizations interested in enhancing their business channel with internet shopping need to understand the influence of consumers' trust, and how it depends on other independent variables. Additionally, they need to understand the cause of unreliability, how to eliminate it, and what functions have to be improved and maintained in order to attract consumers. This will allow organizations to understand the existing internet shopping environment and the consumers' decision to repurchase. ...
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    Appreciative inquiry : A positive approach to organizational planning and learning 

    Fernando, Maria Socorro Cristina L. (2010)

    The primary purpose of the study is to open a new possibility in the planning process of the Technology Centers using Appreciative Inquiry in designing the future directions through the creation of the Development Plan. The discoveries articulated through themes drawn from the use of AI approach as planning process are valuable to support the various applications of AI in organization development. This study uses purposive sampling in identifying the participants who represented the stakeholders of the Technology Centers. The focus group (15-25 ...
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    Avoid prejudging students 

    Krishnan, Edward Roy (Bangkok Post, 2010-09-21)

    "Avoid prejudging students" article by Dr. Edward Roy Krishnan, the director of KENT Thailand, Institute of Business & Technology( He also lectures in the Graduate School of Psychology, Assumption University.
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    Beyond travel dreaming, planning, check-in, boarding … stress? 

    Batra, Adarsh (2020)

    While many people see taking a vacation as a way to rejuvenate, escape and relieve monotonous life to get away from the stress they may experience in other aspects of their lives, but travelling can also be stressful for a lot of people. A total of 15 international tourists hailing diverse origins participated in qualitative semi-structured interviews. It was found that people, in general, do encounter the most travel stress before and on a vacation or trip. Acknowledging that things might go wrong is the first step in making sure they don’t. ...
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    A case study of major issues and sustainable solutions to mountain tourism in the capital of Himachal Pradesh, Eternalindia 

    Batra, Adarsh (2002)

    Major initiative required for sustainable mountain tourism is the formulation of a long-term policy clearly delineating the role of tourism is expected to play in the overall development of the hill region. The policy should be developed on the basis of comprehensive appreciation of the value of environmental resources in the hills. One of the essential facts in planning and development of mountain regions is the fact that mountains are inherently weak and fragile, having meager tolerance for human intervention, particularly for the resource ...
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    Cloud computing... อีก Technology ที่ใครไม่รู้ไม่ได้แล้ว... 

    ปัญญลักษณ์ อุดมเลิศประเสริฐ (Strategy+Marketing Magazine, 2011-10-12)

    บทความ "Cloud Computing ... อีก Technology ที่ใครไม่รู้ไม่ได้แล้ว" โดย ดร.ปัญญาลักษณ์ อุดมเลิศประเสริฐ อาจารย์พิเศษ มหาวิทยาลัยอัสสัมชัญ กล่าวถึง Cloud Computing หรือการประมวลผลแบบกลุ่มเมฆ และ iCloud ซึ่งเป็นบริการใหม่ล่าสุดจากทาง Apple ทีได้เปิดตัวพร้อมกับ iOS 5 โดย iCloud เปรียบเสมือน Hard Drive ขนาดยักษ์ที่ล่องลอยในท้องฟ้าและมีหน้าที่เก็บข้อมูลต่างๆ
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    Coconut-based low-carbon culinary tourism on Samui Island, Thailand 

    NatthakanPruksorranan; Batra, Adarsh (2018)

    This qualitative research aims to provide culinary menu format following low-carbon foodprints consisting of purchasing, preparation and presentation (3Ps) for Samui Island, which is one of the top ten tourism destinations in Thailand among international tourists. The researchers reviewed literature concerned with culinary tourism and low-carbon situation. Semi-structured interviews were conducted with supply chain stakeholders (hotel chefs, local farmers, market vendors of farmers and intermediaries. Then, the form of low carbon culinary menus ...
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    A comparison of Chinese and American tourist satisfaction in Thailand 

    Sirion Chaipoopirutana (2009)

    Successful tourist destinations will attract more visitors from different countries. However, culture diversification may need well management to respond and satisfy customer needs. Understanding of differences among tourists and their requirements is important for the tourism industry which may lead to an increased share of the tourism market. The objective of this study is to compare the level of American and Chinese tourists' satisfaction in Thailand. 390 respondents were considered to be the sample. The researcher applied Independent ...
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    Conspicuous Consumption of the Elite: Social and Self-Congruity in Tourism Choices 

    Correia, Antonia; Kozak, Metin; Reis, Helena (2016)

    This paper relies on social and economic psychology to explore how the travel choices of Portuguese citizens, with different status levels in their daily lives, perceive and adopt different conspicuous travel patterns because of public exposure. To account for the moderated role of public exposure on conspicuous travel patterns, 36 Portuguese citizens were interviewed. Q-methods were applied to explore the varying senses of conspicuous travel choices among citizens with different levels of public exposure, both individually and relative ...
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    Creativity dialog map: the adaptive OD technology for a small unit/team to make the positive change in the organization 

    Kitikorn Dowpiset (2015)

    Abstract Organization Development is an imperative process for the growth of organizations. The underlying process of the OD framework, its tools and techniques are intentionally implemented for planned change towards its view of an organization’s preferred direction and vision. This article presents an important process in planned change, that is, the processing of information. Convergent thinking and divergent thinking are alternative approaches to processing information. The paper presents the design of a new OD technology called “creativity ...
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    The critical success factors that should be influenced alternatives to improve Thailand national swimming sport to gain the medals for the Olympic Games 

    Elango, Dinesh; Kitikorn Dowpiset; Chinnapha Woranet (2019)

    The purpose of the research is to explore the critical success factors that should be influenced alternatives to improve Thailand national swimming sport to gain the medals for the Olympic Games. The data for the paper were collected through the three factors based on the five successful countries in the world regarding with learning from experience of (1) the USA, (2) Germany, (3) Australia, (4) Japan, and (5) Hungary and Great Britain. The paper starts by seeking the articles, documents and records related that enhanced a competitive advantage ...
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    Destination Competitiveness Amazing Bangkok versus Lion City Singapore 

    Batra, Adarsh (Enlightening Tourism. A Pathmaking Journal, Vol 7, No 2 (2017), pp.154-178, 2017-12-01)

    Achieving a bigger share of international tourist arrivals has led to growing intense competition between destinations. A comparison of tourism competitiveness between two popular tourist destinations, Bangkok and Singapore could be of interest to tourism planners, practitioners and researchers. This study aims to investigate and compare the competitiveness of Bangkok and Singapore as tourist destinations by examining tourism standing, contemporary tourism marketing strategies and their available features and benefits for arriving tourists. ...
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    Developing sustainable tourism at Khao Sam Roi Yod National Park 

    Batra, Adarsh (2005)

    Khao Sam Roi Yod National Park, as a famous tourist attraction and the biggest freshwater marshland in Thailand, is at the crossroads. This place has already been explored for several decades but the difficulties are still in front of the tourism planners and supervisors. A lot of ideal measures have been planned out by the local authority. The problem is whether all these plans are practical and concerned with all stakeholders' interests and how can all the plans be implemented effectively and efficiently. This paper focuses on the managerial ...
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    Diffusion of innovation in Asia: a study of internet banking in Thailand and India 

    Sirion Chaipoopirutana; Combs, Howard; Yuttapong Chatchawanwan; Vij, Vikrant (2009)

    This study examined the possible attributes of innovation that contribute to the adoption of innovative Internet banking services in India and Thailand. Diffusion of Innovation theory was utilized to study Indian and Thai banking customers living in several regions of the two countries. The attributes of innovation, used for this investigation, were complexity, compatibility, relative advantage and trialability. The results reveal that only complexity had a negative relationship with intention to adopt innovative Internet banking both in India ...
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    Ecotourism : a perspective from Thai youths 

    Batra, Adarsh (2007)

    This research note is based on a survey of ecotourism experiences of Thai youths. Its objectives are to assess their knowledge and attitude towards ecotourism as well as to survey their travel experiences relating to ecotourism. The findings revealed that most of the Thai youths had a moderate level of ecotourism knowledge. Their attitudes appeared to be positive to the concept of ecotourism. The study also found that majority of them had ecotourism experiences. Related parties should create more awareness by providing information regarding ...
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    An examination of the role of restaurant attributes on patrons dining experience and their post-purchase intentions 

    Batra, Adarsh (2015)

    The purpose of this chapter is to determine the relationship between restaurant attributes and customers' overall perception and return patronage, and whether dining occasions relate to return patronage. A sample survey method was used, with a structured questionnaire as the research instrument, at a restaurant in Bangalore, (India). Data from 400 restaurant patrons as respondents was used for statistical analysis. Frequencies, Means, Chi-square and Spearman rank-order correlation were used to analyze data. Findings showed that there is a correlation ...
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    Examining the structural relationship of destination image, tourist experience and tourist loyalty : an integrated approach 

    Atthawet Prougestaporn; Batra, Adarsh (2018)

    This study proposed a more integrated approach by examining the theoretical and empirical evidence on the causal relationships among destination image, tourist expectation, perceived quality, perceived value, tourist experience, tourist complaint and tourist loyalty. The conceptual model is developed on the basis of literature review and exploratory study in the fields of tourism destination management. The empirical data were collected in Bangkok. A total of 392 questionnaires were returned and the data were analyzed using structural equation ...