Now showing items 1-10 of 18
Social network analysis by fuzzy relations, implementation based on members of the Thai Parliament Society
(Assumption University, 1999)
Creativity dialog map: the adaptive Organization Development Technology for positive change in the organization
Organization Development is an imperative process for the growth of organizations. The underlying process of the OD framework and its tools and techniques are intentionally implemented for planned change towards its view ...
Factors affecting the choice of university in Thailand among Thai international high school student’s Grade 11 and Grade 12 in the central Bangkok area
(Assumption University Press, 2017)
In Thailand, the higher education institute both public and private required many marketing activities to attracting students because of globalization and demographic transitions. The main target of the marketplace is ...
Strength-Based Operations as Organization Development Intervention (SBO-ODI) on Enhancing Teacher Commitment, Engagement, and Performance: a case study of Assumption College Ubon Ratchathani (ACU)
In the 21th century, four aspects in the era of globalization: complexity, change, competition, and connectivity, has impacted people's livings. To remain competitive the organization needs to design working environments ...
The academic rating criteria for knowledge web-based in Thailand
With rapidly growth of the Information Technology (IT), the original aim of the words ‘‘Ranking’’ was to promote Web publication, not only to rank institutions and organizations. By supporting public open access initiatives, ...
The possibilities of an implementation national ICT competency framework for Thailand ICT master plan
This paper aims to analyse four National lCT competency frameworks which have been implemented within their respective countries. Two dimensions related to competency levels and implementation coverage are discussed and ...
Integrated Marketing Communications (IMC) used in food truck business: a case study of Five Burger Food Trucks in Bangkok's Metropolitan area
The purpose of this study is to examine how Integrated Marketing Communications or IMC is put into practice by the management of food trucks in Bangkok area. In this study, data was collected from interviews with ten ...
The critical success factors that should be influenced alternatives to improve Thailand national swimming sport to gain the medals for the Olympic Games
The purpose of the research is to explore the critical success factors that should be influenced alternatives to improve Thailand national swimming sport to gain the medals for the Olympic Games. The data for the paper ...
A study on factors impacting consumers' intention to use on-demand food delivery applications in Bangkok, Thailand
The purpose of this paper is to investigate the factors impacting on behavioral intention to use On-demand food delivery application in Bangkok, Thailand.Design/methodology/approach – A survey of 392 users of On-demand ...
Measurement and evaluation of e-service quality dimension on customer satisfaction and brand loyalty towards online travel agency
The continuous development of the Internet has facilitated businesses to enter into online web services. How businesses can utilize this growing business opportunity and can survive stiff competition is one of the important ...