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The Study on Factors Influencing Customer Satisfaction towards XYZ International Airline in Yangon, Myanmar
(2015-09)
The purpose of this research study was to examine the relationship between airline
image, service quality (in terms of tangibles, reliability, responsiveness, assurance
and empathy) perceived value and customer ...
A Study of Personality Traits affecting Facebook Engagement: A case study of popular Facebook pages in Thailand
(2015-11)
Nowadays social media has become an essential tool
that marketers cannot ignore. It was employed to develop
customer engagement, monitor customers’ feedback, and
eventually increase company’s profit. The aim of this ...
Are social media replacing traditional media in terms of brand equity creation in Thailand?
(2015-11)
In Thailand, companies’ media expenditure is
transferred to social media gradually since consumers are
habitually online nowadays (Friedrich et al., 2010). Therefore,
this research aims to identify the relationship ...
Customer engagement as the moderating variable on brand engagement and firm’s performance in emerging countries
(2015-11)
Brand engagement is not a new term or idea for practitioners to emphasize on developing meaningful relationship with
consumers. The main purpose of this paper is to examine and conceptually develop the brand engagement ...
The Moderating Role of Culture Values on the Relationship between Role Model and Employees' Brand in the Medium Contact Services
(2015-11)
Prior to the internal branding and human resource management, employers’ brand was considered as a vital and powerful
tool to support organizations’ sustainable development and employer-employee relationship. In line ...
Environmental influences on Consumer‘s Purchasing Intention: A Study of Online Storein Thailand
(2015-11)
Theinternet users is gradually growing in Thailand.
This led to the changes in the way of doing business such as the
traditional wayswhich have shops and store room are changing
to the online store and it creates a ...
A study of factors that affect consumer's attitude toward a "skippable in-stream ad" on YouTube
(2016)
Understanding consumer's attitudes toward advertising is imperative for marketers/advertisers. This research aims to study the factors that affect consumer's attitude toward a "skippable in-stream ad" on YouTube. The ...