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Kriengsin Prasongsukarn (10)
Sirion Chaipoopirutana (2)Apichaya Siripokakul (1)Donyawan Yotviriyapanit (1)Gaan Muthukan (1)Issariya Phongsiriphat (1)Lalida Kaewshai (1)Mon, Mi Ei Ei (1)Sming Chungviwatanant (1)Tidarat Chungviwatanant (1)SubjectA "skippable in-stream ad," YouTube (1)Airline image (1)Attitude toward advertising (1)AU-GSB e-Journal (1)AU-GSB e-Journal -- 2016 (1)Brand co-creation (1)Brand engagement (1)Brand equity (1)Brand orientation (1)Brand personality (1)... View MoreDate Issued2016 (3)2015 (7)

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Factors Affecting Purchase Intention in Online Shopping via Smartphone: A Case Study of Thailand MCRU National Conference 

Kriengsin Prasongsukarn (2016-03)
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Factors affecting customer loyalty: A case study of BCEL Bank in Lao PDR 

Kriengsin Prasongsukarn; Sirion Chaipoopirutana (2015-11)
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Online Banking Adoption: an Empirical Analysis in Thailand 

Kriengsin Prasongsukarn (2016-03)
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The Study on Factors Influencing Customer Satisfaction towards XYZ International Airline in Yangon, Myanmar 

Mon, Mi Ei Ei; Kriengsin Prasongsukarn; Sirion Chaipoopirutana (2015-09)
The purpose of this research study was to examine the relationship between airline image, service quality (in terms of tangibles, reliability, responsiveness, assurance and empathy) perceived value and customer ...
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A Study of Personality Traits affecting Facebook Engagement: A case study of popular Facebook pages in Thailand 

Issariya Phongsiriphat; Kriengsin Prasongsukarn (2015-11)
Nowadays social media has become an essential tool that marketers cannot ignore. It was employed to develop customer engagement, monitor customers’ feedback, and eventually increase company’s profit. The aim of this ...
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Are social media replacing traditional media in terms of brand equity creation in Thailand? 

Gaan Muthukan; Kriengsin Prasongsukarn (2015-11)
In Thailand, companies’ media expenditure is transferred to social media gradually since consumers are habitually online nowadays (Friedrich et al., 2010). Therefore, this research aims to identify the relationship ...
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Customer engagement as the moderating variable on brand engagement and firm’s performance in emerging countries 

Donyawan Yotviriyapanit; Kriengsin Prasongsukarn (2015-11)
Brand engagement is not a new term or idea for practitioners to emphasize on developing meaningful relationship with consumers. The main purpose of this paper is to examine and conceptually develop the brand engagement ...
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The Moderating Role of Culture Values on the Relationship between Role Model and Employees' Brand in the Medium Contact Services 

Lalida Kaewshai; Kriengsin Prasongsukarn (2015-11)
Prior to the internal branding and human resource management, employers’ brand was considered as a vital and powerful tool to support organizations’ sustainable development and employer-employee relationship. In line ...
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Environmental influences on Consumer‘s Purchasing Intention: A Study of Online Storein Thailand 

Apichaya Siripokakul; Kriengsin Prasongsukarn (2015-11)
Theinternet users is gradually growing in Thailand. This led to the changes in the way of doing business such as the traditional wayswhich have shops and store room are changing to the online store and it creates a ...
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A study of factors that affect consumer's attitude toward a "skippable in-stream ad" on YouTube 

Tidarat Chungviwatanant; Kriengsin Prasongsukarn; Sming Chungviwatanant (2016)
Understanding consumer's attitudes toward advertising is imperative for marketers/advertisers. This research aims to study the factors that affect consumer's attitude toward a "skippable in-stream ad" on YouTube. The ...


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Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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