Now showing items 1-6 of 6
Determinant Factors of Turnover Intention: A case study of Air Conditioning Company in Bangkok, Thailand
This study aims to help a Thai air conditioning company to understand the turnover intention of employees based on their perception towards the company. Turnover intention revealed the likelihood of leaving the current ...
The Impact of Korean Wave on the Purchase Intention of Korean Cosmetics of Thai People in Bangkok and Chonburi, Thailand
Nowadays Korea is well known by its popular culture, such as, TV dramas and pop music, called as "Korean Wave", which the Korean government has considered as soft power for enhancing exports. This study aims to ...
A study of factors affecting job's satisfaction of employees in accounting firms in Bangkok
(Assumption University Press, 2015)
The objective of this paper is to examine factors that are related to job satisfaction in accounting firms in Bangkok. The research model includes major factors, such as, job stress, organizational commitment, job autonomy, ...
Is corporate social responsibility a determinant of purchase intention? : A case study of Ncell Nepal
This study investigates the relationship between Corporate Social Responsibility (CSR) activities performed by a company and its behavioral effects on customer behavior indicators namely: brand image, perceived price ...
A study of factors affecting the Gold Price in Thailand during 2005-2015
The objective of this study was to determine the factors that affected the Gold Price in Thailand during 2005-2015. Monthly data from January 2005 to March 2015 were used to analyze the impact of World Gold Price, Oil ...
Identifying the association between relationship marketing and customer loyalty at ABC Bank in Assumption University Campuses: A case study based on the Student's Point of View
Relationship marketing is a marketing technique aimed at the development of long term customer relationships. This marketing technique is aimed at retaining existing customers rather than to attract newer customers. The ...