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AuthorBarnes, John (8)Rawin Vongurai (5)Kim, Seongdok (3)Nathaya Pupat (3)Batra, Adarsh (2)Charnsid Leelakasemsant (2)Pattana Boonchoo (2)Adariani, Maliheh Rezaei (1)Ali, Ayan Ismail (1)Aye, Yin Thu (1)... View MoreSubject
AU-GSB e-Journal (88)
Assumption University -- Periodicals (53)AU-GSB e-Journal -- 2012 (15)AU-GSB e-Journal -- 2013 (14)AU-GSB e-Journal -- 2017 (10)AU-GSB e-Journal -- 2010 (9)AU-GSB e-Journal -- 2016 (9)AU-GSB e-Journal -- 2009 (8)AU-GSB e-Journal -- 2018 (8)Purchase intention (7)... View MoreDate Issued2010 - 2019 (75)2008 - 2009 (11)

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Aspects of Chinese consumer behavior in buying foreign branded products : a case study of dove chocolate, at CR vanguard hypermarkets in Xi'an City, Shaanxi province, China 

Wu, Rui
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Factors affecting the purchase intention of household water-saving products in Lanzhou, China 

Feng, Qianli
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Development of an eLearning model in SMEs management skills for Thai food clusters 

Patarakit Phisarnchananan; Pornpop Saengthong; Chitapa Ketavan (Assumption University Press, 2018)
The main objective of the study was to develop a web-based learning model in Small and Medium Enterprises (SMEs) management skills for Thai Food Clusters called MONARCHIST model. The model was conducted based on the needs ...
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User satisfaction with learning management system (LMS): a case of Assumption University 

Siriwan Kitcharoen (Assumption University Press, 2018-12)
As times are changing. Technology integration becomes challenging and also progressively harder to replace. This bring changes to teachers’ instructional roles in the classroom. Rather than using technology for its sake, ...
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The factors influencing parents' intention to send children aged between 8-18 years old to study in UK boarding schools 

Pimpornravee Fongkasira; Nathaya Pupat (Assumption University Press, 2018-12)
Children’s education is the most important decision for parents who would like to select the best school for their children. Therefore, parents are the most influential factor over their children’s education. Thailand ...
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Factors influencing generation Y's online purchase intention toward XYZ online store in Thailand 

Tuangporn Kongprapunt; Nathaya Pupat (Assumption University Press, 2018-12)
Electronic commerce is an essential tool and increasing growth in businesses, most of businesses run their operations via an online. Online purchasing is a part of human life as a providing more conveniences and efficiencies ...
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An investigation of the factors influencing consumers of different generation's behavioral intention towards franchised Japanese restaurants in Bangkok, Thailand 

Waratchaya Tanasapsakul; Rawin Vongurai (Assumption University Press, 2018-12)
This research attempts to investigate the factors that impact consumer’s behavioral intention towards franchised Japanese restaurants in Bangkok as the number of franchised Japanese restaurants in Bangkok is decreasing ...
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How much is enough?: constraints of population, temperature rise, politics and economics: a concept paper 

Barnes, John; Jordan, Fiona (Assumption University Press, 2018-12)
How Much Is Enough? Can be thought of generally in terms of sustainability. This paper broadly adopts that approach but also mentions The Sufficiency Economy (SE) Thailand which is derived from Buddhist philosophy and ...
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An examination of the relationships between self-perceptions, conspicuous consumption, and saving behavior 

Charnsid Leelakasemsant; Chanon Toliang; Pattana Boonchoo (Assumption University Press, 2018-12)
This paper seeks to examine (1) the effects of social status and the three major components of self-esteem, performance, appearance, and social self-esteem, on conspicuous consumption and (2) the impact of conspicuous ...
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The factors impact attitude toward using and customer satisfaction with elderly health care mobile application services: a case study of people in Bangkok metropolitan, Thailand 

Hathairat Didyasarin; Rawin Vongurai; Sutthhisak Inthawadee (Assumption University Press, 2017)
Nowadays, Thailand is turning to aging society with the older population increasing than past. Mostly, older people have mental and physical health problems. Consequently, elderly health care is more important and necessary ...
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Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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