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Development of an eLearning model in SMEs management skills for Thai food clusters
(Assumption University Press, 2018)
The main objective of the study was to develop a web-based learning model in Small and Medium Enterprises (SMEs) management skills for Thai Food Clusters called MONARCHIST model. The model was conducted based on the needs ...
User satisfaction with learning management system (LMS): a case of Assumption University
(Assumption University Press, 2018-12)
As times are changing. Technology integration becomes challenging and also
progressively harder to replace. This bring changes to teachers’ instructional roles in the
classroom. Rather than using technology for its sake, ...
The factors influencing parents' intention to send children aged between 8-18 years old to study in UK boarding schools
(Assumption University Press, 2018-12)
Children’s education is the most important decision for parents who would like to
select the best school for their children. Therefore, parents are the most influential factor over
their children’s education. Thailand ...
Factors influencing generation Y's online purchase intention toward XYZ online store in Thailand
(Assumption University Press, 2018-12)
Electronic commerce is an essential tool and increasing growth in businesses, most
of businesses run their operations via an online. Online purchasing is a part of human life as
a providing more conveniences and efficiencies ...
An investigation of the factors influencing consumers of different generation's behavioral intention towards franchised Japanese restaurants in Bangkok, Thailand
(Assumption University Press, 2018-12)
This research attempts to investigate the factors that impact consumer’s behavioral
intention towards franchised Japanese restaurants in Bangkok as the number of franchised
Japanese restaurants in Bangkok is decreasing ...
How much is enough?: constraints of population, temperature rise, politics and economics: a concept paper
(Assumption University Press, 2018-12)
How Much Is Enough? Can be thought of generally in terms of sustainability. This
paper broadly adopts that approach but also mentions The Sufficiency Economy (SE) Thailand
which is derived from Buddhist philosophy and ...
An examination of the relationships between self-perceptions, conspicuous consumption, and saving behavior
(Assumption University Press, 2018-12)
This paper seeks to examine (1) the effects of social status and the three major
components of self-esteem, performance, appearance, and social self-esteem, on conspicuous
consumption and (2) the impact of conspicuous ...
The factors impact attitude toward using and customer satisfaction with elderly health care mobile application services: a case study of people in Bangkok metropolitan, Thailand
(Assumption University Press, 2017)
Nowadays, Thailand is turning to aging society with the older population increasing than past. Mostly, older people have mental and physical health problems. Consequently, elderly health care is more important and necessary ...