Now showing items 1-7 of 7
Customer engagement as the moderating variable on brand engagement and firm’s performance in emerging countries
Brand engagement is not a new term or idea for practitioners to emphasize on developing meaningful relationship with consumers. The main purpose of this paper is to examine and conceptually develop the brand engagement ...
The Moderating Role of Culture Values on the Relationship between Role Model and Employees' Brand in the Medium Contact Services
Prior to the internal branding and human resource management, employers’ brand was considered as a vital and powerful tool to support organizations’ sustainable development and employer-employee relationship. In line ...
The Study on Factors Influencing Customer Satisfaction towards XYZ International Airline in Yangon, Myanmar
The purpose of this research study was to examine the relationship between airline image, service quality (in terms of tangibles, reliability, responsiveness, assurance and empathy) perceived value and customer ...
A Study of Personality Traits affecting Facebook Engagement: A case study of popular Facebook pages in Thailand
Nowadays social media has become an essential tool that marketers cannot ignore. It was employed to develop customer engagement, monitor customers’ feedback, and eventually increase company’s profit. The aim of this ...
Are social media replacing traditional media in terms of brand equity creation in Thailand?
In Thailand, companies’ media expenditure is transferred to social media gradually since consumers are habitually online nowadays (Friedrich et al., 2010). Therefore, this research aims to identify the relationship ...
Environmental influences on Consumer‘s Purchasing Intention: A Study of Online Storein Thailand
Theinternet users is gradually growing in Thailand. This led to the changes in the way of doing business such as the traditional wayswhich have shops and store room are changing to the online store and it creates a ...