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Perception in tourism & hospitality: a meta analysis
(Assumption University Press, 2015)
Perception in the title of 45 studies in the hospitality and tourism literature over the past 36 years lead readers to believe that perception was to be measured. In fact, 33 studies measured attitude, belief, impact, ...
Why PhD students at a private university Thailand delay completing their doctoral dissertation or drop out
(Assumption University Press, 2016)
As a faculty member at a private university in Thailand, it is noticeable that the majority of doctoral students substantially delay writing their dissertation or drop out. It is to be emphasized that the program under ...
Restoring Thailand's tourism destination image in the wake of the recent political crises : a few proposals
(Assumption University, 2009)
How much is enough?: constraints of population, temperature rise, politics and economics: a concept paper
(Assumption University Press, 2018-12)
How Much Is Enough? Can be thought of generally in terms of sustainability. This
paper broadly adopts that approach but also mentions The Sufficiency Economy (SE) Thailand
which is derived from Buddhist philosophy and ...
Why do MBA students delay completing their thesis
(Assumption University, 2013)
Are graduates of international MBA programs in Bangkok meeting the management needs of employers?
(Assumption University, 2008)
Out with the old-perception and in with the new-five senses research in tourism and hospitality studies
(Assumption University Press, 2017)
The word perception commonly appears in the titles of tourism academic journals, master’s theses and doctoral dissertations title when In fact, what is often measured is opinion, attitude, preference or impact. I suggest ...
The works of ten remarkable Italian's in Bangkok's history 1890's to 1970's-four artists, three architects, two sculptors and one renaissance man: a source for contemporary cultural tourism
(Assumption University Press, 2016)
In exploring Bangkok and in particular the Rattanakosin and Dusit areas one discovers a remarkable number of buildings and monuments of Italianate architectural design. A more detailed inspection reveals that most of those ...
Keep it simple: a relentless business strategy in a world of complexity the XYZ corporate story in brief
(Bangkok : Assumption University, 2019)
The objective of this study is to demonstrate how XYZ Corporation has perfected
the art of achieving simplicity in its business strategy within a complex business world in order
to achieve market dominance in their field ...
Too clever for our own good: a reflective review of twelve key issues in our western societies
(Assumption University Press, 2020)
Many people in our Developed Western World believe that we are entering or
are already in, an era of great societal change, redolent of the Renaissance and the
Reformation periods from a cultural perspective and of the ...