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Cross-cultural study of Western and Thai subway' s passengers perception, overall satisfaction and consumer behavior
(2009-11)
The performance of the company service is an important issue for operative business activities. It effects in different levels of customer satisfaction, consumer behavior, and may affect different cultures. The objective ...
A study of consumer intention to adopt E-Bay in Thailand
(2009-11)
Online shopping has become increasingly popular in the modern marketplace with
rapidly increasing numbers of online buyers reported every year. Web developers and marketers are continuously developing new strategies and ...
A Study of Factors Affecting Purchase Intention on Mobile Shopping Towards Tmall.com of University Students in Kunming, China
(2015-08)
This study aims to examine critical determinants (perceived enjoyment, perceived ease of
use, social influence, trust, perceived cost, perceived enjoyment, and personality
variables in terms of innovativeness, affinity, ...
A study of Factors Affecting Customer’s Revisit Intention and Repurchase Intention towards Jingdong’s online shopping in Nanjing, China
(2015-08)
The propose of this study is to examine the effects of trust, customer satisfaction and
attitude towards the website on customers’ revisit intentions and repurchase intentions
towards Jingdong’s online shopping. The ...
An empirical study: influencing factors of normative susceptibility, collectivism, novelty, value consciousness on consumer’s attitude towards Pirated software in Bangkok, Thailand
(2019)
This study aimed to find a relationship between normative susceptibility, collectivism, novelty
seeking, value consciousness, and consumers’ attitude towards pirated software. The researcher
collected the data from ...
Effective customer relationship management of health care: a student of the perceptions of service quality, corporate image satisfaction, and loyalty of Thai outpatients of private hospitals in Thailand
(2010)
This article investigates the effects and the relative importance of the four perceived service quality dimensions on corporate image, customer satisfaction, and customer loyalty. To obtain results, factor analysis and ...
Customer Satisfaction Towards Banking Service, Thailand
(2016-06)
The purpose of this study was to study about the factors that influence customer satisfaction towards the Siam
Commercial Bank, Thailand. In this research, the dependent variable is the customer satisfaction, while the ...