Search
Now showing items 1-10 of 109
A study of factors affecting job's satisfaction of employees in accounting firms in Bangkok
(Assumption University Press, 2015)
The objective of this paper is to examine factors that are related to job satisfaction in accounting firms in Bangkok. The research model includes major factors, such as, job stress, organizational commitment, job autonomy, ...
Behavioral intention of Bangkokians to adopt mobile payment services by type of users
(Assumption University Press, 2018)
Technology and Trend of mobile payment or cashless wallet have continuously grown and the potential to replace the traditional payment method is large. The purpose of this study is to understand the factors that impact ...
A study on purchase intention of a Thai automobile repair center
(Assumption University Press, 2017)
With the continued growth of automobile sales in Thailand, the automobile repair industry has been intensified. The aim of this research is to study the factors that have impact on customer purchase intention of P automobile ...
Development of an eLearning model in SMEs management skills for Thai food clusters
(Assumption University Press, 2018)
The main objective of the study was to develop a web-based learning model in Small and Medium Enterprises (SMEs) management skills for Thai Food Clusters called MONARCHIST model. The model was conducted based on the needs ...
The perception of the Lao Securities Exchange within the Lao community
(Assumption University Press, 2015)
This study focuses on the Lao Securities Exchange (LSX) which was officially opened on October 10, 2010, with two companies listed, EDL-Generation and Banque Pour Le Commerce Exterieur Laos. Specifically, it aims to ...
Perception in tourism & hospitality: a meta analysis
(Assumption University Press, 2015)
Perception in the title of 45 studies in the hospitality and tourism literature over the past 36 years lead readers to believe that perception was to be measured. In fact, 33 studies measured attitude, belief, impact, ...
The influence of personality on tourist behaviors: the study of motivations, satisfaction, and loyalty
(Assumption University Press, 2017)
This study aims to reveal the influence of tourist personality on key interrelated factors in the visitation process including tourist motivation, destination satisfaction, and destination loyalty, and to investigate the ...
Factors affecting brand loyalty to cosmetics product: a case study of Thai consumers in Bangkok
(Assumption University Press, 2016)
This research aims to investigate factors affecting brand loyalty to cosmetics products of Thai consumers in the Bangkok area. After reviewing related literature, four independent variables were selected in this research; ...
Why PhD students at a private university Thailand delay completing their doctoral dissertation or drop out
(Assumption University Press, 2016)
As a faculty member at a private university in Thailand, it is noticeable that the majority of doctoral students substantially delay writing their dissertation or drop out. It is to be emphasized that the program under ...
Tourists' perceptions of sustainable tourism development of Tianzhu mountain in anhui province, China
(Assumption University, 2014)