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    The enhancement of employee engagement to reduce employee turnover intention and improve employee job satisfaction: an action research on Mirac Company in Yangon, Myanmar  

    Swe, Khin Thet Htar; Lu, Lee Hsing (2019)

    This action research was conducted employing both quantitative and qualitative methods and aims to reduce employee turnover intention and improve employee job satisfaction through enhancement of employee engagement in a Myanmar-Japan joint venture local recruitment company, Mirac, with 36 employees. The objectives were to analyze the current situation of Mirac Company in terms of Employee Engagement, Employee Job Satisfaction and Employee Turnover Intention ; to develop and design appropriate ODIs to improve Employee Engagement, Employee ...
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    The impact of OD process consulting on goal setting, performance feedback, employee motivation, teamwork, and job performance: an action research of small and medium enterprise (SME) manufacturer 

    Vuttichai Voraphani; Sming Chungviwatanant (2019)

    This research determines the impact of OD Process Consulting on Goal Setting, Performance Feedback, Employee Motivation, Teamwork, and Job Performance in a Small and Medium Enterprise (SME) Manufacturer. The action research compared the difference of these five variables between pre-ODI and post-ODI of 71 respondents in production department of the company. To improve the level of these five variables, ODI activities were designed and implemented. These ODI activities included setting intermediate goals and official goal, revising persona...
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    The effect of e-word of mouth (E-WOM) on various factors influencing customers’ hotel booking intention 

    Krisana Kitcharoen (2019)

    Electronic word of mouth received by customers would lead to their hotel booking intention via smartphones both on online or mobile phone application such as Agoda or Booking.com. Travelers who read comments or reviews and made a hotel choice based on those comments were targeted for this study. The research aims to determine the effect of electronic word of mouth on factors influencing hotel booking intention via smartphones. The research hypotheses determine the effect electronic word of mouth attributed toward perceived behavioral cont...
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    Exploring 21st century teaching development model for lecturers: a case study of two universities in Vietnam 

    Do, Khoa; Fernando, Maria Socorro (Marrisa) C. L (2018)

    The world is changing day by day and education sector is also catching up to provide sufficient education outcomes required by society in 21st century. Teachers is one of key factors contributing to graduate quality. This study aims to explore the influence of soft skills in terms of critical thinking, problem-solving, communication, teamwork, and information management skills on teaching competency of lecturers at two faculties of two universities in Vietnam. The findings of quantitative and qualitative data indicated soft skills in term...
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    Exploring the relationship between self-directed learning and research competency in graduate students 

    Watana Vinitwatanakhun (2018)

    This purpose of this study was to examine the relationship between self-directed learning and research competency in graduate students. The participants were graduate students studying at the master’s degree level in education programs at one institution of higher education. The total number of participants in this study was sixty-five students (N=65). The Self-Directed Learning Rating Scale (SDLRS) developed by Guglielmino (1977, 1991), was used as the main instrument to evaluate graduate students’ self-directed learning readiness. Data ...
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    Improving collaborative learning, student engagement and student performance through an experiential learning cycle: a case of Chinese exchange students of an undergraduate program 

    Wenting, He; Sirichai Preudhikulpradab (2018)

    The main purpose of this research is to improve collaborative learning, student engagement and student performance through an Experiential Learning Cycle. The target group was the 36 Chinese students who study “Business and Social Entrepreneurial” subject and are currently attending Chinese Exchange program. It is the case study of private university in Thailand. Instructional Development intervention was designed and applied using Kolb’s Experiential Learning Cycle and Organization Development and Change Management theories. Class activi...
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    An initial analysis of leadership competencies for organization development intervention: a case study of educational QA agency 

    Phusima Pinyosinwat; Sirichai Preudhikulpradab (2018)

    This research is aims to determine the leadership competencies for organization development intervention; it is a case study on educational quality assessment (QA) agency in Thailand. The objectives consisted of first, to identify and compare the current and expected perception toward leadership competencies of employees and management, and second, to identify the most important leadership competency. The nature of this research work is research and development while employing the mixed method for data collection, analysis and interpretat...
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    The factors affecting healthy lifestyle and attitude towards organic foods: a case study of people living in Bangkok, Thailand 

    Aunchisa Charoenpanich; Rawin Vongurai (2018)

    Nowadays, people worldwide are more aware of agricultural residues in foods. Consumers start to find an alternative way in food purchase. Health and wellness are the new lifestyle status for Asian consumers who are more health-conscious and interested in organic foods. China and India are two of the fastest growing markets for organic foods. Thailand is known as food basket of Asia and kitchen of the world due to an abundance of natural resources, and has increasingly emphasized on organically grown foods. The Thai government has introduce...
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    Enhancing team learning in a faith based organization in Myanmar: an action research approach 

    Soe, S. Myat; Fernando, Maria Socorro Cristina L (2017)

    The main purpose of this research is to enhance team learning in a faith based organization in Myanmar. The objective of this research is to determine the current situation of the organization in terms of team learning and implement an appropriate OD intervention and action plan to sustain continuous team learning in the organization. This study benefits the organization by providing the opportunity to identify the current situation and find ways to improve for future development. Good working environment, coordination and collaboration p...
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    Using WBL as ODI to improve work environment and well-being of employee 

    Kijchai Chotikamankong; Sirichai Preudhikulpradab (2017)

    This research was undertaken at SC Siam Supply and Sounds. The study was an action research, focus on work environment and well-being of employees The objectives of research comprise of three; 1) To determine the current situation of work environment and well-being of employees; 2)To identify if using WBL as ODI can improve work environment and well-being of employee and 3) To compare the difference between preODI and post-ODI. Data collection techniques of this study were survey, observation and interview while the respondents were employ...
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    Organization redesign process as ODI on organizational factors and human dynamics 

    Lynn, Nandy; Lu, Lee Hsing (2017)

    This paper demonstrated the importance of organization redesigning in the face of drastic socio-economical, political changes as well as internal and external (with and without anticipated) challenges; the impacts of effective design on organizational components; and the approach and process on how to redesign organizational factors for better results on human dynamics. It was based on in-depth, real-time, and action research at a public Internet service providing company in Myanmar conducted from January 2015 to end February 2016. Based ...
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    The cross-cultural use of the Kirton adaption-innovation inventory: a further exploration 

    Clapp, Ray; Vorapot Ruckthum (2017)

    English language measures such as the bipolar scale of cognitive style (Kirton, 2005) are not easily understood by people within diverse cultures and languages where English is spoken as a second language. Particularly the scoring of opposites when many items represent each end of the dimensional continuum and where items that represent one of the poles are reverse scored to produce the final score. Understanding can be improved by using a translation of item meaning into the target language. However, a more efficient method is the use of...
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    An evaluation of the relationships between psychological climate and the styles of cognitive preference and manifest ideas 

    Clapp, Ray; Vorapot Ruckthum (2017)

    This study challenges the assumption that the bipolar characteristics of adaption and innovation associated with individual cognitive style preferences directly characterise the content of manifest ideas and in turn the characteristics of organisational change. The findings show psychological climate (in support of the organisational change process) used in this study is significantly related to ideas with adaptive characteristics, but less so to those with innovative characteristics. Furthermore, cognitive style is significantly related ...
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    The student’s self-designed learning activities influencing their learning achievement: a case study of an English tutorial center in Krabi 

    Onnicha Ariyawong; Thanawan Phongsatha (2017)

    The implementation of the “self-designed learning activities” method in fifteen secondary school students who were conveniently selected at an English tutorial center in Krabi has been explored. The investigation was carried out by employing the pretest and post-test to determine the level of their knowledge prior to and after implementing self-designed activities. The observation during 36 hours classroom participation had been recorded to see levels of their skills improvement. The questionnaires were used to identify a level of student...
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    Determinant factors that affect repurchase intention of OTOP Thai leather bags: a case study of the Thai millennials 

    Warakij Traiwitthayasilp; Chittipa Ngamkroeckjoti (2019)

    This research aimed on how determinants factors (Value and Luxury Value) impacted upon repurchase intention of OTOP leather bag. This study used explanatory and exploratory mixed methods research designed by Creswell (2011). Firstly, this study has developed specific operational components based on pilot study and two theories that comprise and theory of were planned behavior (abbreviated TPB). There were two rounds of pilot study prior to complete the proposed model followed by questionnaire design. All 200 sets of questionnaires were di...
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    Factors affecting purchase intention of BYD new energy vehicles in China 

    Tan, Wenchao; Chittipa Ngamkroeckjoti (2019)

    This research aimed on how determinants factors (Brand Image, Brand Reputation, Selfimage congruence, Subjective Norm, Perceived Behavioral Control and Environmental Attitude) affect the purchase intention of BYD new energy vehicle, one of the new energy vehicles made by a Chinese brand. This study used the two mixed method design by Creswell (2008). The mixed method is a combination of qualitative and quantitative research methods. This study also seeks to identify the factors that influencing purchase intention of BYD new energy vehicle...
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    Determinant of revisit Intention of the Bangkokian Millennials: a case study of MK restaurant 

    Yuanjie, Du; Chittipa Ngamkroeckjoti (2018)

    This research aimed on how determinants factors (Service quality, Food quality, and Brand image) impacted upon revisit intention of MK restaurant (formerly known as MK Suki), one of the Thailand’s suki chains. This study used explanatory and exploratory mixed methods research designed by Creswell (2011). Firstly, this study has developed specific operational components based on pilot study and two theories that comprise SERVQUAL and theory of were planned behavior (abbreviated TPB), There were two rounds of pilot study prior to complete th...
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    Exploring relationship among brand innovativeness, brand knowledge and brand Loyalty: a case study of Huawei smartphone 

    Zhiyuan, Yu; Chittipa Ngamkroeckjoti (2018)

    This study explores an impact of brand knowledge and brand innovativeness on brand loyalty. It is a case study of Chinese who has currently used Huawei smartphone in any series. The study applied explanatory and exploratory mixed method sequential designed by Creswell (2009). Both pilot study with two rounds of interview and literature reviews has produced the proposed conceptual model paralleled with questionnaire designated. Multiple Linear Regression (MLR) technique to measure two relationships amongst brand knowledge, brand innovativen...
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    Determinant factors that affected reuse intention: a case study of Didi Chuxing Technology Company, Limited 

    Wang, Ting; Chittipa Ngamkroeckjoti (2018)

    This study examines the factors affecting reuse intention of the car service company, Didi in China. This study uses exploratory and explanatory mixed method sequential designed by Creswell (2011). There are two rounds of interview in order to confirm independent variables prior to quantitative methodology. As a result, this study distributes 201 sets of questionnaires via Wenjuanxing (online survey) from September to October 2018. Multiple Linear Regression (MLR) has applied through Statistical Analysis System (SAS) license number 1240060...
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    A reflection of mid-roll YouTube Advertising effectiveness (MYAe): a case study in Thailand 

    Thanonchakorn Kongsagoonwong; Chittipa Ngamkroeckjoti (2018)

    The article summarizes Mid-roll YouTube Advertising effectiveness theories. The objective of this research is to form an understanding regarding the factors that affect Mid-roll YouTube Advertising effectiveness. This study focuses on Audience's Attention, Audiences ‘attitudes towards Mid-roll YouTube advertising which includes, credibility, entertainment and the quality of information, and Perceived Intrusiveness. Moreover, SAS Enterprise is used to analyze the data. The research methodology copes with Pearson Product-Moment Correlation t...
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